Dynamics of Media Writing

Adapt and Connect

NEW TO THIS EDITION:

• New chapter on Artificial Intelligence (AI) addresses the issues related to AI and how it can assist in creating improved content for media consumers, while also outlining how generative AI works and best practices associated with its use in media writing.
• Advertising and Marketing chapters have been fully revised and combined into a single chapter that better provides an integrated marketing concept reflective of the market.
• Law and Ethics in Media Writing chapter significantly revised based on AI concerns, in addition to new and up-to-date cases, examples, and legal challenges that media writers face
• Professional Thoughts features new interviews with working journalists who discuss recent changes in the industry.
• New and updated information, including more instruction on writing for websites, blogs, press releases, and social media posts.
• "Give It a Try" examples moved to the ends of the chapters to organize all in-class discussion prompts and activities in one easy-to-find place.
• Updated photos and graphics illustrate the various elements of storytelling to make the information easier for students to apply.

• Adapt boxes teach media writers how to get their message out across multiple media platforms, with an emphasis on adjusting to new digital formats.        
• Connect features reinforce the central importance of tailoring messages to particular audience needs.    
• Professional Thoughts interviews feature practical advice from professional journalists, PR executives, and advertisers. 
• Write Now! exercises offer students the opportunity to hone their writing skills in every chapter.
• The Big Three sections at the end of each chapter highlight the three most important concepts and skills students need to remember.
• Visual examples and breakout boxes appear as needed to alert students to important topics in easy-to-consume ways.