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How to Conduct Surveys

How to Conduct Surveys
A Step-by-Step Guide

Seventh Edition

October 2024 | 208 pages | SAGE Publications, Inc
The seventh edition of How to Conduct Surveys: A Step-by-Step Guide by Arlene Fink provides a concise and reliable resource for developing and running surveys. This practical guide walks the reader through the development of rigorous surveys and how to evaluate the credibility and usefulness of surveys created by others. The seventh edition highlights new and updated information on the use of generative artificial intelligence and increasing use of online sources, use of other new technology such as social media, Zoom, and Microsoft Teams, and new sections on cultural validity and survey recruitment. Learning objectives and a new format help students better see and retain information in each chapter. Every chapter includes practice exercises designed to promote skills in analyzing, evaluating and producing information. Offering practical, step-by-step advice and written in the same clear and accessible style as prolific author Arlene Fink’s other works, How to Conduct Surveys focuses on guiding students through the numerous choices in survey design and analysis to develop rigorous surveys.

About the Author
Chapter 1. Conducting Surveys: Everyone Is Doing It
Chapter 2. The Survey Form: Questions, Scales, and Appearance
Chapter 3. Getting It Together: Some Practical Concerns
Chapter 4. Sampling
Chapter 5. Survey Design: Environmental Control
Chapter 6. Analyzing and Organizing Data From Surveys
Chapter 7. Presenting the Survey Results
Key features


  • How to properly use artificial intelligence (AI) to identify entire surveys and survey questions through appropriate querying techniques and rigorous evaluation.
  • Coverage of recruiting participants and administering surveys through social media gives readers contemporary and effective options for recruiting participants while understanding the implications for sampling.
  • Guidance for conducting surveys on smartphones help readers consider the appropriate situations for these now-ubiquitous devices.
  • Discussions of videoconference platforms such as Zoom and Microsoft Teams can help students maximize recruitment for surveys and their effectiveness.
  • Additional coverage of ethical survey research, including cultural validity and privacy concerns encourage readers to consider a survey's impact on both research and participants.
  • Updated language throughout reflects contemporary standards and will appeal to students.
  • Learning Objectives now structure the reading experience.


  • Helpful examples make it easy to learn how to apply relevant concepts.
  • Summing Up sections that highlight each chapter’s most important concepts help readers master key content.
  • Making the Decision sections help readers make informed choices by citing the advantages and disadvantages at each waypoint.
  • Standard checklists for writing transparent survey reports prepare students to write and report on their own rigorous surveys.

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