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Analysing Politics and Protest in Digital Popular Culture

Analysing Politics and Protest in Digital Popular Culture
A Multimodal Introduction

May 2021 | 224 pages | SAGE Publications Ltd
A toolkit for analysing politics and activism in today’s digital media landscape, this engaging and practical resource helps students to understand how politics and protest are entwined with online popular culture, before providing a step-by-step guide in how to critically analyse this discourse themselves, via a multimodal approach. It includes:

  • Pedagogical features such as chapter objectives, chapter summaries, key concepts and further reading.
  • A well-rounded multimodal approach for analysis from all angles; from comments to images, video, audio and GIFs.
  • A range of engaging cases and examples: Youtube comments, memes, viral animations, mvideos, fan-made parodies and mash-ups -- often referring to Brexit or Donald Trump's presidency.
The author has referenced extremely up-to-date content extending right into the coronavirus pandemic, to cater for this quickly moving field.

Chapter 1: Introduction: Aims and key concepts
Chapter 2: Politics in the popular: A variety of perspectives
Chapter 3: Multimodal Critical Discourse Studies: Why this approach? How to do it?
Chapter 4: Analyzing online comments
Chapter 5: Analyzing memes
Chapter 6: Analyzing animations and mash ups
Chapter 7: Analyzing music videos
Chapter 8: Analyzing parodies
Chapter 9: Summary of our approach and findings

Fostering critical insight remains as important an educational goal as ever. This highly accessible and engaging book gives students the tools they need to uncover for themselves the hidden politics of today's digital infotainment labyrinth.

Theo van Leeuwen
University of Southern Denmark and University of New South Wales

This is the methods book I have been waiting for! Way's book provides the examples I need to connect to my students' lifeworld and interests: YouTube comments, memes, mash ups, music videos and parodies related to a wide range of political protests and issues. With each example, he builds a useful toolbox for conducting systematic, rigorous and transparent critical analysis of digital popular culture... This an accessible introduction to those unfamiliar with the field, but also a very useful starting point for those aiming to brush up on their knowledge of critical theory and methods... providing students with the means to analyze and tease out power and the political in the glittering world of popular culture. 

Katharina Kleinen-von Königslöw
Professor of Journalism and Media Studies, University of Hamburg

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