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Corporate Communication

Corporate Communication
A Guide to Theory and Practice

Seventh Edition
  • Joep Cornelissen - Erasmus University Rotterdam, Netherlands, Rotterdam School of Management, Erasmus University, Netherlands, Erasmus University, VU University, Amsterdam
Additional resources:

December 2023 | 360 pages | SAGE Publications Ltd
This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.

The text has been updated to include:

changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication
the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media
the increasing focus on sustainability; societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication

Updated case studies include Starbucks, Amazon, Microsoft and British Airways.

This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.

Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.

Introduction to Corporate Communication
Defining Corporate Communication
Corporate Communication in Contemporary Organizations
Corporate Communication in a Changing Media Environment
Conceptual Foundations
Stakeholder Management and Communication
Corporate Identity, Branding and Corporate Reputation
Corporate Communication in Practice
Communication Strategy and Strategic Planning
Research and Measurement
Specialist Areas in Corporate Communication
Media Relations
Employee Communication
Issues Management
Crisis Communication
Leadership and Change Communication
Corporate Social Responsibility (CSR) and Community Relations


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Lecturer Resources:

PowerPoint slides
Teaching Guide

have found the text to be a very useful reference on the subject and students appreciate it / also - I look for frequent, and recent revisions

Dr Martha Anne Whalen
Woods College Advancing Studies, Boston College
February 11, 2024
Key features
  • Updated and enhanced social media coverage
  • Up-to-date content about the shift from broadcasting to “crowd-casting” and “co-creation”
  • Enhanced pedagogy – main case studies, case examples, and reflective questions

Sage College Publishing

You can purchase this book and request an instructor sample on our US College site:

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