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Doing Media Research
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Doing Media Research



February 2025 | 312 pages | SAGE Publications Ltd

What is media research and how is it done? This book offers detailed introductions and practical guidance for all aspects of media research, from developing a research question and choosing sources to interpreting media texts, applying qualitative and quantitative methods, conducting interviews, and much more.

You will encounter:

  • A 'Fundamentals' section covering eight big topics like 'what is method?'
  • A global perspective reflected in case studies of media research in Asia, Africa and South America
  • Practical examples on topics from crafting a thesis statement to conducting an analysis and presenting the outcomes
  • Integrated discussion of contemporary issues like the ethics of social media research

This essential companion will empower any media student to tackle their research with confidence and skill. 


 
Section I: Fundamentals
 
Chapter 1. What is research?
 
Chapter 2. What is an idea?
 
Chapter 3. What is a media research topic?
 
Chapter 4. What is a research question?
 
Chapter 5. What is a theoretical framework?
 
Chapter 6. What is method?
 
Chapter 7. What is analysis?
 
Chapter 8. What is ethical research?
 
Section II. The research process
 
Chapter 9. Choosing sources and collecting data
 
Chapter 10. Picking apart and piecing together: interpreting media texts
 
Chapter 11. Sorting and counting: structured analysis of media content
 
Chapter 12. Asking and listening: researching with producers, audiences and users
 
Chapter 13. Mapping and visualizing: illustrating ideas and exploring data
 
Section III. The writing process
 
Chapter 14. Genres of research writing
 
Chapter 15. Argumentation
 
Chapter 16. Responsible citation
 
Chapter 17. Giving and receiving feedback

Doing Media Research offers an essential helping hand to guide us down the rabbit hole of our media, at each step reminding us how much fun it is to study and learn about what shapes our lives the most.

Professor Mark Deuze
University of Amsterdam

I strongly recommend Doing Media Research to all students, not just in Media studies. It provides a thorough guide for students who want to dig deeper and think harder.  In an age when the media landscape changes at lightning speed, Stevenson and Kavka steer beginning scholars to follow their curiosity and learn the ropes by doing research.

 

José van Dijck,
University Professor of Media and Digital Society, Utrecht University

Sage College Publishing

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