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"For researchers in social psychology, and particularly those familiar with SIT and related theories, this book will make for congenial and straightforward reading. For someone outside the field, some of the terminology might take some getting used to, but I would not hesitate to recommend the book to anyone interested in the interplay of individual and social forces in settings ranging from work life to national and international politics. The text is friendly in the sense that terms are defined and theory is placed in larger social and historical context throughout.