Managing Media Work

Managing Media Work

Edited by:

  • Mark Deuze - University of Amsterdam, Netherlands

October 2014 | SAGE Publications, Inc
FormatPublished DateISBNPrice
Electronic Version10/28/20149781483389479$74.00
Paperback07/29/20109781412971249$116.00
Electronic Version10/28/20149781483389479$74.00
Electronic Version10/28/20149781483389479$41.00
Electronic Version10/28/20149781483389479$46.00
Electronic Version10/28/20149781483389479$51.00
Contents
 
Preface
Mark Deuze
Managing Media Work
 
SECTION I: MANAGEMENT AND THE CREATIVE INDUSTRIES
Bozena Mierzejewska
Media Management Theory and Practice
Chris Bilton
The Management of the Creative Industries: from Content to Context
Lucy Küng
Managing Strategy and Maximizing Innovation in Media Organizations
 
SECTION II: MEDIA WORK, POLICY AND ECONOMICS
Terry Flew
New Media Policies
Philip Napoli
Global Deregulation and Media Corporations
Toby Miller
The International Division of Cultural Labor
 
SECTION III: MEDIA PROFESSIONS
Jane Singer
Journalism in a Network
Mark Deuze and Leopoldina Fortunati
Atypical Newswork, Atypical Media Management
Pablo Boczkowski
On the Wisdom of Ignorance: Knowledge and the Management of Contemporary News Organizations
Tim Marjoribanks
Understanding Multinational Media Management
Keith Randle
The Organization of Film and Television Production
Alisa Perren
Producing Filmed Entertainment
Charles Davis
New Firms in the Screen-based Media Industry: Startups, Self-employment, and Standing Reserve
Susan Christopherson
Connecting the Dots: Structure, Strategy and Subjectivity in Entertainment Media
Liz McFall
Advertising: Structure, Agency or Agencement?
Sean Nixon
From Full-Service Agency to 3-D Marketing Consultants: ‘Creativity’ and Organizational Change in Advertising
Chris Hackley and Amy Rungpaka Tiwsakul
Advertising Management and Professional Identity in the Digital Age
Marina Vujnovic and Dean Kruckeberg
Managing Global Public Relations in the New Media Environment
Aphra Kerr
The Culture of Gamework
Eric Harvey
Same as the Old Boss? Changes, Continuities, and Careers in the Digital Music Era
Rosalind Gill
"Life is a pitch": Managing the Self in New Media Work
 
SECTION IV: FUTURE PERSPECTIVES
Annet Aris
Managing Media Companies through the Digital Transition
Geert Lovink and Ned Rossiter
Notes on Organized Networks: Urgent Aphorisms for the Connected Multitides
Independent Customer Reviews

“For years, media scholars have all but ignored those who manage and work in the cultural industries. This collection takes a major step toward overcoming this shortcoming by bringing together an impressive and diverse group of international scholars to expand what we know about the creative industries. Deuze has done us a great service by putting together this touchstone volume.”

Catherine McKercher & Vincent Mosco
authors of Knowledge Workers in the Information Society and The Laboring of Communication.

"Managing Media Work is a bold and original volume that shows how talent, passion, and personality play out in the media business, shaping not only individual careers but also the fate of entire corporations. With authors from business schools, communications, and cultural studies, it will appeal to anyone hoping to enter the creative industries, and to everyone who studies them."

Eric Klinenberg
Professor of Sociology at New York University

"This rich, varied, informative and bang-up-to-date collection will be a terrific resource for students, teachers and researchers. The editor has done a great job in bringing together a set of leading figures who wouldn't normally be found in the same pages."

David Hesmondhalgh
author of The Cultural Industries

Will be using Chapters 16 through 19 as reading material in our course.

Dr Clea Bourne
Media and Communication, Goldsmiths College
March 12, 2013
Report this review

There are some useful chapters in this collection on the theme of work and working practices in the media industries. Particularly recommended is Rosalind Gill's contribution on management of the the self.

Mr Richard Wallis
Media School, Bournemouth University
March 1, 2013
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Contributors: 

Mark Deuze

Mark Deuze is Professor of Media Studies at the University of Amsterdam’s (UvA) Faculty of Humanities. From 2004 to 2013 he worked at Indiana University’s Department of Telecommunications in Bloomington, United States. Publications of his work include over ninety papers in academic journals and books, including most recently “Making Media” (January 2019; co-edited with Mirjam Prenger, published by Amsterdam University Press), and “Beyond Journalism” (December 2019; co-authored with Tamara Witschge, published by Polity Press).

Deuze’s work has been translated in Chinese, Czech, German, Portuguese, Greek, and Hungarian. He holds a honorary appointment as a Visiting Professor at the University of Technology Sydney (2019-2020), has received a Donald W. Reynolds Fellowship from the Missouri School of Journalism (2015), a visiting Research Fellowship at the Center for International Communications Research of Leeds University (2007), and a Fulbright Fellowship at the University of Southern California in Los Angeles (2003).

Weblog: deuze.blogspot.com. E-mail: mdeuze@uva.nl. He is also the bass player and singer of Skinflower.