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Unlike the name which sounds to be more focused on the political campaigns, book seems to be more law-oriented, thus not fully suitable for media students. Yet, book offers very interesting collection of documents for more engaged students, thus was adopted as supplemental reading, especially for those who want to use the information discussed in the book within their projects.
This title is also available on SAGE Knowledge, the ultimate social sciences online library. If your library doesn’t have access, ask your librarian to start a trial.