Share
Persuasion
Theory and Research
Third Edition
- Daniel J. O'Keefe - Northwestern University, USA
March 2015 | 408 pages | SAGE Publications, Inc
Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O'Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.
Preface
Chapter 1: Persuasion, Attitudes, and Actions
Chapter 2: Social Judgment Theory
Chapter 3: Functional Approaches to Attitude
Chapter 4: Belief-Based Models of Attitude
Chapter 5: Cognitive Dissonance Theory
Chapter 6: Reasoned Action Theory
Chapter 7: Stage Models
Chapter 8: Elaboration Likelihood Model
Chapter 9: The Study of Persuasive Effects
Chapter 10: Communicator Factors
Chapter 11: Message Factors
Chapter 12: Receiver Factors
References
Author Index
Subject Index
About the Author
It was too theory dense for the experiential learning class I am teaching. However, it had good instructor resources to use.
Communication Arts Dept, Suny College At Oneonta
February 17, 2023
Relevant topic. Well-written book.
Psychology , Halmstad University
February 10, 2016
Sage College Publishing
