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Social Network Analysis

Social Network Analysis

Third Edition

December 2019 | 184 pages | SAGE Publications, Inc
David Knoke and Song Yang's Social Network Analysis, Third Edition provides a concise introduction to the concepts and tools of social network analysis. The authors convey key material while at the same time minimizing technical complexities. The examples are simple: sets of 5 or 6 entities such as individuals, positions in a hierarchy, political offices, and nation-states, and the relations between them include friendship, communication, supervision, donations, and trade. The new edition reflects developments and changes in practice over the past decade. The authors also describe important recent developments in network analysis, especially in the fifth chapter. Exponential random graph models (ERGMs) are a prime example: when the second edition was published, P* models were the recommended approach for this, but they have been replaced by ERGMs. Finally, throughout the volume, the authors comment on the challenges and opportunities offered by internet and social media data.

Series Editor's Introduction
About the Authors
1. Introduction to Social Network Analysis
2. Network Fundamentals
Underlying Assumptions

Actors and Relations


Research Design Elements

3. Data Collection
Boundary Specification

Data Collection Procedures

Cognitive Social Structure

Missing Data

Measurement Error

Collecting Network Data

4. Basic Methods for Analyzing Networks
Network Representation: Graphs and Matrices

Nodes: Centrality, Power, Prestige

Dyads: Walk, Path, Distance, Reachability

Subgroups: Transitivity and Cliques

Whole Networks: Size, Density, Centralization

Structural, Regular, and Automorphic Equivalence

5. Advanced Methods for Analyzing Networks

Visualizations: Clustering, MDS, Blockmodels

2-Mode and 3-Mode Networks

Community Detection

Exponential Random Graph Models (ERGM)

Appendix: Social Network Analysis Software Packages

One of the most clear and yet comprehensive explanations of network analysis in research that I have ever read. 

Howard Lune
Hunter College, CUNY

This book provides a solid foundation for conducting a social network analysis for all analytics professionals

Michael Levin
Otterbein University

Knoke and Yang have written a compelling new edition that balances timeless description of key network concepts with a fresh set of examples drawn from the myriad instances in which social scientists are using social network analysis to understand relationships. 

Brian G. Southwell
RTI International and Duke University

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ISBN: 9781506389318