Sustainable Marketing

You are here

The Sage website, including book and journal ordering services, may be unavailable due to system maintenance between Saturday 13th and Sunday 14th December. If you need assistance please contact us. Thank you for your patience and we apologise for the inconvenience.

Donald A. Fuller

February 1999 | 407 pages | SAGE Publications, Inc

Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials >products >consumption >disposal) that leads to the pollution of ecosystems. The book's running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.

Available Formats

ISBN: 9780761912187	Hardcover	Suggested Retail Price: $264.00	Bookstore Price: $211.20
ISBN: 9780761912194	Paperback	Suggested Retail Price: $217.00	Bookstore Price: $173.60

See what’s new to this edition by selecting the Features tab on this page. Should you need additional information or have questions regarding the HEOA information provided for this title, including what is new to this edition, please email sageheoa@sagepub.com. Please include your name, contact information, and the name of the title for which you would like more information. For information on the HEOA, please go to http://ed.gov/policy/highered/leg/hea08/index.html.

For assistance with your order: Please email us at textsales@sagepub.com or find your Sage repfind your Sage rep.

Sage
2455 Teller Road
Thousand Oaks, CA 91320
www.sagepub.com

Sustainable Marketing

An Overview

New Decision Boundaries

The Product System Life-Cycle

Sustainable Marketing Strategies

Sustainable Products

Sustainable Channel Networks

Sustainable Marketing Communications

Sustainable Pricing

Markets and Market Development

"This is the most authoritative and carefully and thoroughly documented treatment of what is generally known as green marketing that I’m aware of."

Peter Gillett

University of Central Florida

Select a Purchasing Option

Sage Reference and Academic Books offers seamless access to essential Sage and CQ Press reference works. The platform brings together leading handbooks, encyclopedias, and scholarly books across the social sciences – all in one easy-to-navigate place for teaching, learning, and research.

Find out more