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Timothy Baskerville

Author Tim Baskerville has a diverse background in entertainment and media. He began his career in broadcasting after receiving a BA in theater arts from UCLA. Early affiliations included CBS and Cox Broadcasting, where he served as a staff writer-producer. The first TV documentary he created for CBS TV stations was nominated for an Emmy.

As a publisher and entrepreneur, he launched business periodicals on the home video software industry, global film distribution, multinational broadcasting, and mobile communications. He served as president of what is now a division of S&P Global Market Intelligence, the leading provider of financial analysis on the media industry, and CEO of JupiterResearch (acquired by Forrester Research), a key source of consumer research on new media.

As a consultant, Baskerville’s clients have included the Motion Picture Association of America, Variety, Time Warner, IBM, International Data Corp., Young & Rubicam, Apple, and The Rockefeller Foundation. He has been both a strategy consultant and weekly columnist for Billboard.

Baskerville was vice president of the Music and Entertainment Industry Educators Association (MEIEA) and member of the Writers Guild of America, West. He has served on the boards of both public and private companies that produce business information.