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Business Analytics
Applied Modelling and Prediction
- James Abdey - London School of Economics & Political Science, UK
Additional resources:
December 2023 | 704 pages | SAGE Publications Ltd
Analytical skills are in high demand but short supply. Through a unique combination of data visualisation and analytics (both theoretical and applied), this ground-breaking textbook provides you with the expertise to analyse, interpret and communicate data with confidence, to inform real-world decision-making.
Key features include:
• Clear signalling of introductory, intermediate and advanced content
• An entire chapter dedicated to data visualisation, introducing Tableau for storytelling with data
• Motivational cases throughout showing how the theory relates to real life
• A wide variety of end-of-chapter exercises to test your understanding of the topics covered
• Online examples and datasets to help you master your analytics skills through hands-on learning
Lecturers also have access a range of online resources developed to support teaching, including a Teaching Guide, solutions to end-of-chapter exercises, PowerPoints and a testbank.
Business Analytics: Applied Modelling and Prediction is suitable for undergraduate and postgraduate students of Business Analytics. This book uses Excel® and Tableau®.
Dr James Abdey is an Associate Professor (Education) in Statistics at The London School of Economics and Political Science (LSE).
Key features include:
• Clear signalling of introductory, intermediate and advanced content
• An entire chapter dedicated to data visualisation, introducing Tableau for storytelling with data
• Motivational cases throughout showing how the theory relates to real life
• A wide variety of end-of-chapter exercises to test your understanding of the topics covered
• Online examples and datasets to help you master your analytics skills through hands-on learning
Lecturers also have access a range of online resources developed to support teaching, including a Teaching Guide, solutions to end-of-chapter exercises, PowerPoints and a testbank.
Business Analytics: Applied Modelling and Prediction is suitable for undergraduate and postgraduate students of Business Analytics. This book uses Excel® and Tableau®.
Dr James Abdey is an Associate Professor (Education) in Statistics at The London School of Economics and Political Science (LSE).
Chapter 1 Decision-making Under Uncertainty
Chapter 2 Descriptive Statistics
Chapter 3 Data Visualisation
Chapter 4 Probability
Chapter 5 Probability Distributions
Chapter 6 Decision Tree Analysis and Game Theory
Chapter 7 Sampling and Sampling Distributions
Chapter 8 Opinion Research
Chapter 9 Estimation
Chapter 10 Hypothesis Testing
Chapter 11 Bivariate Analysis
Chapter 12 Analysis of Variance
Chapter 13 Linear Regression
Chapter 14 Multiple Regression
Chapter 15 Time-series Analysis and Forecasting
Chapter 16 Discriminant Analysis
Chapter 17 Factor Analysis
Chapter 18 Cluster Analysis
Chapter 19 Constrained Optimisation Models
Chapter 20 Monte Carlo Simulation
Appendix A Common Excel Functions
Appendix B Compendium of Probability Distributions
offers a clear, practice-focused approach to analytics, combining rigorous statistical foundations with real-world applications. Its emphasis on predictive modelling equips students with both conceptual understanding and hands-on skills, making it an ideal resource for bridging theory and practice in business decision-making.
School of Business and Law, University of East London
September 30, 2025
Sage College Publishing
