Business Research
A Guide to Planning, Conducting, and Reporting Your Study
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SAGE edge for Instructors, supports your teaching by making it easy to integrate quality content and create a rich learning environment for students.
- Test banks provide a diverse range of pre-written options as well as the opportunity to edit any question and/or insert your own personalized questions to effectively assess students’ progress and understanding.
- Sample course syllabi for semester and quarter courses provide suggested models for structuring your courses.
- Editable, chapter-specific PowerPoint® slides offer complete flexibility for creating a multimedia presentation for your course.
- EXCLUSIVE! Access to full-text SAGE journal articles that have been carefully selected to support and expand on the concepts presented in each chapter is included.
- Multimedia content includes original SAGE videos that appeal to students with different learning styles.
- Lecture notes summarize key concepts by chapter to help you prepare for lectures and class discussions.
- Course cartridge for easy LMS integration is included.
- Author selected video, cases and data sets from SAGE Business Research
SAGE edge for Students provides a personalized approach to help students accomplish their coursework goals in an easy-to-use learning environment.
- Mobile-friendly eFlashcards strengthen understanding of key terms and concepts.
- Mobile-friendly practice quizzes allow for independent assessment by students of their mastery of course material.
- Chapter summaries with learning objectives reinforce the most important material.
- Interactive exercises and meaningful Web links facilitate student use of Internet resources, further exploration of topics, and responses to critical thinking questions.
- EXCLUSIVE! Access to full-text SAGE journal articles that have been carefully selected to support and expand on the concepts presented in each chapter is included.
“Business Research: A Guide to Planning, Conducting, and Reporting Your Study is a worthy entry into this field of research texts. It provides a carefully thought out and tightly organized plan for conducting research across a variety of business and non-business fields. Rather than a cook book, it presents a sound theoretical approach to doing research firmly grounded in an understanding of the scientific method. It carries the student from problem inception to finished report in a highly readable and entertaining way. It can be recommended to any instructor who wants a text for a research methods course that is flexible and easy to use.”
“Donald Cooper provides a roadmap for success by supplying his readers with the essential tools needed to succeed in conducting and reporting research in the ever changing business environment we live in today.”
“This book provides clear, concise and practical guides to the whole research process from beginning to end. It is an effective reference for students and anyone learning how to do research. It covers each and every step of the research process thoroughly from exploring research question and problem all the way to writing the results.”
“An excellent guide for the novice or experienced researcher. This book is written with scholarship, integrity, and intelligence. The author has provided an excellent writing style and examples. The material is easy to understand and presented in a fashion that students will enjoy.”
“I believe this to be a vast improvement over traditional research texts. The language is easy to understand making the work more accessible to students.”
“[Cooper] provides the step-by-step research process and explains the relevance and importance of each step. Additionally, the use and write-up of the data to inform readers of research is critical.”
“This text provides a comprehensive coverage on business research.”
“The textbook helps the serious researcher think better about research design.”
Sample Materials & Chapters
2. Self-Defense Tools for Research: Preparation, Reasoning, and Terminology
Sage College Publishing
