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Campaigns on the Cutting Edge
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Campaigns on the Cutting Edge

Fourth Edition
Edited by:


May 2020 | 296 pages | CQ Press
Campaigns on the Cutting Edge evaluates the current trends of today’s campaigns and assesses the innovative changes these well-tuned organizations are making on the presidential, congressional, and gubernatorial levels.  As technology now allows candidates to announce their candidacies online, raise money through web fundraising, and mobilize supporters via smartphones, these increasingly mobile and integrated campaigns face the growing influence of outside interests. 

The thoroughly updated Fourth Edition looks at the 2018 midterm election and focuses on the rise of fake news, women's activism in the #MeToo movement, voter ballot access measures, and the ways in which technology increases the volume of information that campaigns use.

 
PREFACE
 
ABOUT THE EDITOR
 
ABOUT THE CONTRIBUTORS
 
PART I - The New Political Campaign
Richard J. Semiatin
1. Introduction - Campaigns on the Cutting Edge
The New Political Campaign

 
The Evolving Campaign: Adaptation by Political Institutions and Groups

 
Robert G. Boatright
2. Fundraising: Toward Donor-Centered Politics?
The Old Model of Campaign Fundraising

 
Mixing Old and New Models of Fundraising

 
Large Unregulated Contributions and the Rise of Candidate Super PACs

 
Super PAC Surrogate Fundraising Committees for Presidential Candidates in 2016 and 2020

 
Does Candidate Fundraising Still Matter?

 
From Candidate-Centered to Donor-Centered Politics?

 
Thomas A. (Tad) Devine
3. Paid Media in Campaigns: Now and in the Future
The Importance of Audio and Video

 
Research-Based Message Development

 
Case Study: Bernie Sanders's 2016 Campaign for President

 
Cutting-Edge Changes in Advertising

 
Independent Expenditures

 
Conclusion

 
Michael Turk
4. Social and New Media Campaigns: Advantage or Source of Disinformation?
“Traditional” Online Media in Campaigns

 
Disinformation as a New Confounding Variable

 
Social Media Influencers

 
Reddit, Instagram, 9GAG, and More

 
The Mobile Voter

 
Conclusion: The Future of Online Media

 
Candice J. Nelson
5. Survey Research and Campaigns: Challenges and Opportunities
The 2016 Presidential Election

 
Challenges Facing Survey Research in Campaigns

 
Opportunities for Survey Research in Campaigns

 
Conclusion: The Future of Survey Research in Campaigns

 
Richard J. Semiatin
6. Voter Mobilization: An Unexpected Future
The Tradition of Parties Delivering Votes

 
Traditional Model of Targeting Voters

 
Voter Mobilization in the Twenty-First Century: Customer Driven Campaigns

 
The Cutting Edge of Change: Into the Future With Voter Mobilization

 
 
PART II - The Evolving Campaign: Adaptation by Political Institutions and Groups
Tari Renner
7. Political Parties: In the Age of Populism and Reform
National Party Organizations: Structure and Reform

 
The Emergence and Institutionalization of the Service Party Model

 
Party Leadership and Strategies

 
The World Today: Parties Compete With Outside Groups for Resources

 
National Party Organizations: Traditional and New Technologies

 
GOTV: The Latest Voter Mobilization

 
New Media, Partnerships and Populism

 
Future Challenges: Demographic Change and Realignment?

 
Nina Therese Kasniunas, Mark Rozell, and Charles Keckler
8. Interest Groups, SuperPACs and Independent Expenditures: Driven by Ideology
Traditional Approaches by Interest Groups in Campaigns

 
Modern Techniques Employed by Traditional Interest Groups in Campaigns

 
The Emergence of Super PACs

 
Interest Group Pursuit of Ballot Measures

 
New Technologies Enhance the Power of Interest Groups in Campaigns

 
Conclusion: Looking Ahead to Group-Centered Politics

 
Richard Semiatin and Jeremy Mayer
9. Campaign Press Coverage - Fake News v. Traditional News
Origins and Development of U.S. Press Coverage

 
An Era of Transformation: The Decline of Mainstream Media

 
Mistakes and Lessons Learned in the 21st Century

 
Citizen Groups as Campaign Reporters

 
Debates and Campaign Rallies

 
Fake News—Here to Stay?

 
Conclusion: Future Challenges

 
Peter Francia, Wesley Joe, and Clyde Wilcox
10. Campaign Finance: The Rise of Dark Money in the Roberts Court Era
The Evolution and Framework of Campaign Finance Reform

 
Rulings from the Roberts Court on BCRA

 
The Impact of the Roberts Court’s Decisions

 
Super PACS and Wealthy Donors

 
The Rise of Dark Money

 
Prospects for Legislative Reform: An Overview

 
Jeffrey Crouch
11. Voter Identification Laws and Ballot Access Measures
What Is the Bigger Picture?

 
What Are Voter Identification Laws?

 
Which States Have Them?

 
How Did the Laws Emerge?

 
Why Are They Controversial?

 
Other Ballot Access Measures

 
A Future of Change? Ballot Access for Florida Felons

 
Conclusion: A Bifurcated Future?

 
Susan MacManus and Amy Benner
12. Women and Candidates - Generational Change, Growing Activism
A Generational Look at Female Voters

 
Activism on the Rise: The “Me Too” Movement

 
2018 Midterm Election: New Year of the Democratic Woman

 
Campaign 2020 Challenges: Mobilizing Women Voters

 
Techniques for Microtargeting Women Voters

 
Looking Ahead

 
Atiya Kai Stokes Brown
13. Minority Candidates and the New Landscape of Campaigns in the Twenty-First Century
The Changing Face of America and Its Impact on American Politics

 
Minority Campaigns and Candidate Behavior

 
Campaign Activities of Minority Candidates

 
Voter Mobilization of Minorities, Part I--Microtargeting

 
Voter Mobilization of Minorities, Part II—Get-Out-the-Vote

 
Challenges for Minority Candidates 2018 and Beyond

 
Dick Simpson
14. Political Campaigns and Democracy
Money in Campaigns

 
The Selling of the Candidate

 
Paid Ads and Social Media

 
Media Coverage

 
Personal Voter Contact Still Matters

 
From Candidate-Centered to Donor-Centered Campaigns

 
Leave No Group Behind

 
Winning Elections and the Democratic Process

 
 
INDEX
Conclusion

 
Key features

NEW TO THIS EDITION:

  • New content on large unregulated contributions and the rise of candidate super PACs, as well as super PAC surrogate fundraising committees for presidential candidates in 2016 and 2020
  • Increased coverage of digital technology in paid media campaigns including a case study of Bernie Sanders's 2016 presidential campaign
  • The rise of disinformation and social media influencers in new media campaigns
  • Coverage of the opportunities and challenges facing survey research in campaigns
  • More content on voter mobilization in the 21st century, including customer driven campaigns (CDM)
  • Further research into the emergence and institutionalization of the service party model
  • Deeper discussion of fake news 
  • The rise of dark money in the Roberts court era
  • Thorough discussion of the #MeToo movement and women's activism and candidacy



Sample Materials & Chapters

Chapter 1: Introduction

Chapter 2: Fundraising


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