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Cases in Entrepreneurship

Cases in Entrepreneurship
The Venture Creation Process


July 2005 | 448 pages | SAGE Publications, Inc
The Ivey Casebooks Series is a co-publishing partnership between SAGE Publications and the Richard Ivey School of Business at The University of Western Ontario. Due to their popularity more than 60 countries, approximately 200 new cases are added to the Ivey School of Business library each year. Each of the casebooks comes equipped with instructor resources on CD-ROM available upon request. These affordable collections will not only help students connect to real-world situations, but will benefit corporations seeking continued education in the field as well.

Cases in Entrepreneurship: The Venture Creation Process is the first book to be based upon a cognitive framework of entrepreneurship. These cases are compatible with courses in Entrepreneurship, and New Venture Management at the undergraduate and MBA level in schools of business.  The instructor's resources on CD-ROM includes detailed 6-10 page casenotes for each case, preparation questions for students to review before class, discussion questions, and suggested further readings.

This Casebook has been organized based on the following concepts:
  • Searching for ideas
  • Screening those ideas for business opportunity
  • Planning how to exploit the opportunity
  • Financing the opportunity
  • Setting up / Starting up the business
  • Growing the business
  • Harvesting the value created in the business

The IVEY Casebook Series
Cases in Business Ethics
Cases in Entrepreneurship
Cases in Gender & Diversity in Organizations
Cases in Operations Management
Cases in Organizational Behavior
Cases in the Environment of Business
Cases in Alliance Management
Mergers and Acquisitions: Text and Cases

Paul W. Beamish
Introduction to the Ivey Casebook Series
Introduction: The Venture Creation Process
1. Searching for Venture Opportunities
Leveraging Wal-Mart, eBay and USPS

Barrie Charity Bingo

Takahiko Naraki, the Three Million Yen Entrepreneur

Cascadia Water Corporation

Russki Adventures

2. Screening Venture Opportunities
Kalista's Fine Chocolate

Siam Canadian Foods Co., Ltd.

Asiasports: Hockey Night in Hong Kong

Crystal Corporation of the Philippines

Sequel to Success: The Follow-Up To Abatis Systems

3. Planning and Financing the Venture

Frontier Adventure Racing: Pack Lightly, Go Like Hell, Never Give Up

Borders Hotel Corp.

SimEx Inc.

Extreme Packet Devices (A)


Alpha Personal Dental Care Systems

4. Venture Setup

Ben & Jerry's - Japan

Textron Ltd.

Tapp Technologies Inc. (A)

Blinds To Go - Wanted: People to Lead Explosive Growth (A)

5. Venture Start-Up
DCF Innovations: Goalie Pad Covers (A)

Catfish Creek Canoe Company

WaveRider Communications, Inc.: Selling Wireless Internet Access Equipment

Omega Paw Inc.

6. Ongoing Venture Operations and Growth
Extreme CCTV

VanCity Savings Credit Union: Corporate Venturing Into Uncharted Waters

Krave's Candy Co. - Clodhoppers (A)

Trojan Technologies Inc.: Organizational Structuring for Growth and Customer Service

Mainstreet Equity Corp. (A)

7. Venture Analytics: Beyond Venture Creation
Creemore Springs Brewery: Branding Without Advertising

Fernando Rego and the Fitter

Drawn and Quarterly

InnoMedia Logic Inc.

Quadra Logic Technologies Inc. (A)

About the Editors

The cases are detailed and relevant to our context

Mr Severino Mavhiki
Business Administration , Midlands State University
June 19, 2014

This book provides case studies from a wide variety of enterprises and situations which can be used to enrich any curriculum. They can be used as discussion topics in seminars and as examples for illustration.

Ms Catherine Groves
Liverpool Business School, Liverpool John Moores University
February 13, 2014

Great combination of text based perspective, followed by unusual and likely to be completely unknown cases, providing intrigue and expansion. Using completely unknown cases sets up great opportunities for higher levels of engagement in the classroom.

Professor Stephen Laughland
Sch Of Business Administration, University of Wisconsin - Milwaukee
August 14, 2013

need cases related with asia business

Mr Hendry Hartono
BINUS Entrepreneurship Center, BINUS University
May 10, 2013

Very useful and insighful cases, great success among the students in the Masters module on Eco-Social Entrepreneurship. I will strongly reccommend it again.

Dr Isabel Canto De Loura
European Business School, Regents Business School London
January 11, 2012

Excellent source of information for
teachers and students!

Mr Bertrand Gillett
Business Administration , Corozal Junior College
December 17, 2009
Key features
  1. This text/casebook unfolds in a way that corresponds to a process model of entrepreneurship.
  2. This text/casebook is the first based upon a cognitive framework of entrepreneurship.
  3. We involve a student's voice as a primary example throughout the cognitive development.
  4. The text/casebook includes many new and interesting pre-tested cases.