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Cases in Online Interview Research

Cases in Online Interview Research

Edited by:

November 2011 | 400 pages | SAGE Publications, Inc


"This is foundational and state-of-the-art for online interviewing methods and technologies…. I salute all of the participants for doing such a wonderful job with it."—John M. Johnson, Arizona State University

"The editor has made meticulous efforts to place the various chapters within a useful grid of interpretation, and this will aid readers' understanding and use of the material."—S.E. Bennett, Carleton University

In an era of constrained research budgets, online interviewing opens up immense possibilities: A researcher can literally conduct a global study without ever leaving home. But more than a decade after these technologies started to become available, there are still few studies on how to utilize online interviews in research. This book provides 10 cases of research conducted using online interviews, with data collected through text-based, videoconferencing, multichannel meeting, and immersive 3-D environments. Each case is followed by two commentaries: one from another expert contributor, the second from Janet Salmons as editor.

A open-access companion website at provides sample syllabi, assignment ideas, links to other work by the book's contributors, and guidelines for utilizing the book's E-Interview Research Framework.

Cases in Online Interview Research is an ideal companion to Janet Salmons' Online Interviews in Real Time, also from SAGE.

Visit for additional tools, including sample syllabi, research tips and much more.

Check out Janet Salmons recent webinar on Online Interviewing.

Janet Salmons
Chapter 1. Designing and Conducting Research With Online Interviews
Part I. Interview Research With Social Media Tools
Sally Bishai
Chapter 2. Case: Blog Like an Egyptian
Allison Deegan
Chapter 3. Case: Stranger in a Strange Land: The Challenges and Benefits of Online Interviews in the Social Networking Space
Part II. Interview Research in Virtual Worlds
Jonathan Cabiria
Chapter 4. Case: Interviewing in Virtual Worlds: An Application of Best Practices
Ann Randall
Chapter 5. Case: Beneficial Interview Effects in Virtual Worlds: A Case Study
Taryn Stanko and Jonathon Richter
Chapter 6. Case: Learning to Work In-World: Conducting Qualitative Research in Virtual Worlds Using In-Depth Interviews
Patricia Wall, Jonas Karlsson, Zahra Langford, Tong Sun, Wei Peng, Eric Bier, Christian Overland, Mike Butman, Suzanne Fischer and Lisa Korzetz
Chapter 7. Case: Guides and Visitors: Capturing Stories in Virtual-World and Interactive Web Experiences
Part III. Hybrid On- and Offline Interviews: Videoconference, Text, Meeting Tools, E-Mail, and Face-To-Face Interviews
Wendy L. Kraglund-Gauthier
Chapter 8. Case: Transitioning from F2F to Online Instruction: Putting the Action Into Online Research
Lynn Wilson
Chapter 9. Case: Integrated Interdisciplinary Online Interviews in Science and Health: The Climate and Health Literacy Project
Nellie Deutsch
Chapter 10. Case: Implementing Technology in Blended Learning Courses
Sally Dowling
Chapter 11. Case: Online Asynchronous and Face-to-Face Interviewing: Comparing Methods for Exploring Women's Experiences of Breastfeeding Long Term
Part IV. Reflections on E-Interview Research
Janet Salmons
Chapter 12. Building the Bike While Riding It: Creating E-Interview Methods While Conducting Research A Meta-Synthesis of the Cases

"This is foundational and state-of-the-art for online interviewing methods and technologies. I am overwhelmingly impressed by the organization of this text. By including 10 actual studies, we not only learn about the design and organization of the research questions which animate the beginnings of the research project, but we learn what really happened, the problems and difficulties actually encountered (these are inevitable in all research), and how these were handled. The editor provides a common schematic diagram for each chapter. This is really an innovative, ground-breaking organizational format for qualitative methods."

John M. Johnson
Arizona State University

"I haven’t seen any other attempts to present this kind of approach. The case studies are interesting, but it is the editor’s commentary and theoretic schema that I find the most useful. I especially like the discussion about the IRB issues."

Judith Sylvester
Louisiana State University

"The editor has made meticulous efforts to place the various chapters within a useful grid of interpretation, and this will aid readers’ understanding and use of the material. It is a very up to date presentation of new technologies that will become increasingly important in all aspects of social research."

S.E. Bennett
Carleton University

"The information presented reflects the current thinking in the field with regard to alternative interviewing techniques in a technologically driven society."

Nataliya V. Ivankova
University of Alabama at Birmingham

"The breadth of disciplines and technologies included are key strengths of this book. The editor has done a great job of including cases that represent the full range of e-interviewing sites, and the cases highlight the many issues that arise when using new technologies to conduct qualitative research. In addition, the book is also strong in showcasing how qualitative interviewing is used in conjunction with a variety of other methods. The commentary from the editor at the end of each case with the research map is very helpful for comparing across cases."

Kris M. Markman
University of Memphis

"First, pick up this book. Second, don’t put it down. These case studies provide a wealth of lived experience about the process of doing research in online contexts. Ostensibly focused on online interviewing, the cases reveal much more than a simple set of techniques or strategies and move far beyond interviewing."

Annette N. Markham
Aarhus University

Good advice and tips.

Mr Paul Edward Matthews
Gloucestershire Business School, Gloucestershire University
March 23, 2022

A very good Book, especially in times of digitization.

Mrs Claudia Csida
Department for Diversity, University College of Teacher Education Lower Austria
March 15, 2021

Chose another text

Dr Carie Lambert
School Of Arts Humanities, University Of Texas At Dallas
March 16, 2015

I adopted Creswell's textbook (also Sage) instead, because it is broader in scope.

Professor Gail Grainne Whitchurch
Communications Dept, Indiana University / Purdue University at Indiana
September 19, 2012
Key features

Key Features

  • Provides the E-Interview Research Framework, a conceptual framework that includes practical questions for analyzing the cases and other research
  • Features case studies from diverse disciplines using different methodologies, allowing readers to experience a wide range of issues, dilemmas and approaches
  • Presents each case in a consistent format, allowing readers to compare and contrast specific aspects of each study
  • Includes extensive use of visual diagrams, helping communicate abstract ideas in a cogent, understandable way


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