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Conducting Classic Grounded Theory for Business and Management Students

Conducting Classic Grounded Theory for Business and Management Students

December 2019 | 128 pages | SAGE Publications Ltd

Part of SAGE's Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support students by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

Grounded theory (GT) is a popular method of research, allowing for the systematic generation of new theories or areas of enquiry from data that have themselves been systematically obtained. As a highly versatile approach, it can span qualitative, quantitative, and mixed methods.

This book is an invaluable guide to using GT effectively in business and management dissertations, and offers practical guidance and insight into how to successfully transcribe and analyse data using the GT approach in your own research project.

Chapter 1: An Introduction to Grounded Theory
Chapter 2: Understanding Grounded Theory
Chapter 3: Basic Components of a Classic Grounded Theory Approach
Chapter 4: Doing GT - The 'Full Package'
Chapter 5: Examples of Grounded Theories
Chapter 6: Strengths and Weakness of GT