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Digital Media and Innovation

Digital Media and Innovation
Management and Design Strategies in Communication

March 2016 | 280 pages | SAGE Publications, Inc

Digital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Chapter 1: Innovation and the Power of a Good Idea
What Is Innovation?  
The Power of a Good Idea  
Research and Development  
Mavericks and the Power of a Good Idea  
Three Strategic Approaches to Business Transformation  
Digital Medial and Innovation  
Innovation Failure  
Chapter 2: Business Model Innovation
Business Model Innovation: Strategies and Approaches  
Home Box Office, Inc.  
Chapter 3: Product Innovation and Design
Ideation: The Power of New Ideas  
Synthesis: Asking the Tough Questions  
New Product Development  
Product Design  
Sony Corporation  
The Walt Disney Company  
Chapter 4: Business Process Innovation
Business Process: Theoretical Traditions  
Business Process and Organizational Performance  
Dell Inc.  
Walt Disney Company: Disney World Park and Resort  
Chapter 5: Innovation Failure
Business and Innovation Failure  
Disruptive Technology  
The Eastman Kodak Company  
The Sony Corporation  
Chapter 6: The Diffusion of Innovation Revisited
Diffusion of Innovation  
The Innovation/Decision Process  
Opinioned Leadership Reconsidered  
Rate of Adoption  
Product Launches and Introductions  
Why New Product Launches Sometimes Fail  
Creative Destruction in the Digital Age  
The Sharing Economy  
The Tipping Point  
Chapter 7: The Intelligent Network
The Intelligent Network: Understanding Internal Structures and System Processes  
The Intelligent Network  
Hierarchical Ordering  
Network Holism  
Chapter 8: Digital Media and Innovation I
Digital Media  
Principles of Digital Communication and Binary Logic  
Virtual Communication  
Information Search  
Chapter 9: Digital Media and Innovation II
Artificial Intelligence  
Chapter 10: Smart Cities and the Common Good
Smart Cities  
Broadband Delivery and Smart Cities  
Net Neutrality  
Digital Media and Intellectual Property  
Chapter 11: Facebook
Historical Overview  
A Business Perspective on the Power of Social Media  
Facebook: Business Model Innovation  
Facebook’s Business Performance  
Privacy Concerns  
Political Activism and the Power of Social Media  
Chapter 12: Digital News Reporting, Computer Tablets, and the New Journalism
The Causes and Consequences of Newspaper Circulation Decline  
The Computer Tablet  
Digital News Reporting  
Chapter 13: Hacker Culture
A Culture  
Having the Right People  
Hacker Culture  
Risk and Experimentation  
Creating the Proper Work Space  
Serendipitous Connections  
Innovation Centers Within the Mainstream  
Key features


  • Contemporary models for successful media management in the digital age introduce all aspects of media innovation to help successfully transition academic study to professional careers in media.
  • Recent examples of change in the media industries map out the principles for successful innovation of new media products and new business models.
  • A focus on design, including Apple and Sony, illustrates the vital role design plays in the success of media products (iPhone, iPad, etc) and internet (Facebook, Google, etc).
  • Examples of innovation failure such as Eastman Kodak, Blockbuster, and Radio Shack help students understand why companies sometimes fail to keep their competitive edge.
  • A discussion around what makes a network intelligent and how it is at the heart of program services such as, Netflix, and Google search is included.

Sample Materials & Chapters

Chapter 1

Chapter 8

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