About the Author
Chapter 1: Would Every Family Choose You?
Customers Make Paydays Possible
Every Opportunity Is a Marketing Opportunity
Some Ideas to Get Started
Reality, Perceptions, and Beliefs
Finally, the Secret to Success!
The Importance of Process
Chapter 2: A Quick Note About Motivating Teachers
Three Kinds of Teachers: A Slightly Humorous Look
Can I Get a Copy of That?
Chapter 3: Equity, Bias, and Family Disengagement
Isn’t Forever Long Enough?
Culturally Responsive Family Engagement
Why Do Families Disengage?
The Cycle of Disengagement
Why Some Families Stay Away From Schools
Chapter 4: Engaging Every Family in Middle and High School
Why Do Families Disengage From Secondary Schools?
Academic Socialization and Home-Based Engagement
Designing Family Engagement at the Secondary School Level
Chapter 5: An Introduction to the Five Simple Principles
Introducing the Five Simple Principles
The Five Simple Principles Further Defined
Chapter 6: Principle #1: A Culture that Engages Every Family
Culture Drives Everything
School District Inconsistency with Families
Culture Case Study: The Science Project
Creating a Culture to Engage Every Family
Chapter 7: Principle #2: Communicate Effectively and Develop Relationships
Case Study: I Know What They Think of Me
Understanding the Importance of Relationships
Working With the “Hard to Reach”
Working With Families With Limited English Proficiency
Engaging With Families of Children With Special Needs
Case Study: Jonathan and the Self-Contained English Class
The Role of Fear and Trust in Relationships With Families
Case Studies: What Could Have Been Done Differently?
Ideas to Promote Trusting Relationships Between Schools and Every Family
The Welcoming Environment of Schools
Issues and Solutions in Communicating With Families
Connecting Communication and Relationships With Technology
Communicate Effectively and Build Relationships
Chapter 8: Principle #3: Build Family Efficacy
Creating the Transparent School
Case Study: Class Isn’t the Same Without You
Do We Need to Interact With Every Family?
Interactive Homework Design: Invisible Engagement
Sharing Data With Families
Case Study: Trying to Talk to the Math Teacher
Case Study: Teaching Responsibility?
A Critical Component of Inviting Family Participation
Building Successful Relationships That Promote Family Efficacy
Chapter 9: Principle #4: Engage Every Family In Decision Making
Let Every Family Have a Say
Getting Back to the Tip of the Spear
Case Study: The Uniform Policy
Chapter 10: Principle #5: Engage The Greater Community
Social Capital and Modern School–Community Partnerships
Community Schools and Asset Mapping
The Advantages of Community Schools
The Start of an Asset Map
The Idea of Collective Impact
How Community Connections Can Help
The Necessary Ingredients for Successful Community Engagement
The Benefits of Engaging the Community
Additional Benefits of School–Community Partnerships
Designing Community Engagement
Chapter 11: Taking Action And Measuring Success
Engage Every Family: Five Simple Principles
Epilogue: Exceeding Expectations