Introducing the Creative Industries
From Theory to Practice
- Rosamund Davies - University of Greenwich, UK
- Gauti Sigthorsson - University of Roehampton, UK, University of Greenwich, UK
"This text does a sterling job at identifying, outlining and defining the many elements that go to make up this booming sector of industry. What makes it particularly interesting is that it includes the view of the creative industries from the perspective of working in it, then the definitions of what products and producers are involved, and ends with the broader picture of the creative economy and predictions for future trends. Add to this that they include both theory and practice, and this really is an all-round guide to the vast domain that is loosely titled 'the creative industries'"
- Angela Birchall, School of Media, Music & Performance, Salford University
This is your complete guide to studying and succeeding in the creative industries. This book takes you through the history, trends, products and markets of the creative industries, showing how success depends on a mix of ideas, tactics and talent.
When understanding social networks and cultural economy is just as important as hands-on skills or an entrepreneurial spirit, Introducing the Creative Industries shows you how to use theories, concepts and practical skills to get ahead in their course and professional life. Creatively imagined and beautifully written, this book:
- Interweaves theoretical concepts and professional practice on every page
- Uses cultural economy to teach the essential concepts and thinkers
- Integrates case studies from fashion and gaming to journalism and music
- Teaches strategies for navigating the links between skills, industries, creativity and markets.
This book shows you how to spot opportunities and use your knowledge and savvy to take kickstart your career in this fast-moving industry. It is an essential guidebook for students of creativity in media and communication, design, creative industries and business.
With the rapid growth in opportunities to work in the creative industries, there is a need for books that clearly outline the key issues. With a book rich with case studies and definitional materials, Davies and Sigthorsson have admirably met this challenge.
Professor Terry Flew
Queensland University of Technology
Full, fresh and fun, but also hard work - absorbing, detailed and ambitious. That's the creative industries, and also this book. It suits what it studies, showing how human creativity, meaningfulness and experience are organised at industrial scale. Aimed squarely at those who will be the workforce and wealth-creators of the future, this is the go-to guide for understanding a complex and varied market.
Curtin University, Australia, and Cardiff University, Wales
Very interesting and relevant
The book has proved to be applicable at all levels, with students engaging with it from first to third year - particularly useful in portfolio modules.
This is a great contextual account of the creative industries.
A very informative and well-balanced presentation that balances off the world of theory and concepts with the world of practice. This is of great benefit to students seeking to build their understanding of the world of the creative industries and future careers within it.
The book is highly informative for students on IOT2002 Innovation and Communication.
Its a gives a balance perspective from a practical angle.
Excellent introductory volume that provides an advanced and detailed overview of the field
Creativity used to be the difficult concept to define - now it has probably been overtaken by the concept 'creative industries'. However, this text does a sterling job at identifying, outlining and defining the many elements that go to make up this booming sector of industry. What makes it particularly interesting is that it includes the view of the creative industries from the perspective of working in it, then the definitions of what products and producers are involved, and ends with the broader picture of the creative economy and predictions for future trends. Add to this that they include both theory and practice, and this really is an all-round guide to the vast domain that is loosely titled 'the creative industries'
Very good overview of the creative industries with excellent presentation of ideas about the structure and characteristics of the industry.
An easy-to-read and comprehensive book that discusses what it is like to work in the "Creative Industries" and what the fruit of your labour acctually is about. I will use it as a starting point for group discussions about internship on different firms, that my students undergo.
Sample Materials & Chapters
Ch. 6: Creative Producers and Products
Ch.11: The Changing Economic Landscape