Introduction to Media Literacy
- W. James Potter - University of California, Santa Barbara, USA
Introduction to Media Literacy builds students’ media literacy step-by-step to make them more knowledgeable and engaged producers and consumers of media. In nine streamlined chapters, students learn how the mass media operate and how to use the media in better ways to achieve their own personal goals. All of the essential media topics are covered—from understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and violence—in a concise format that keeps students focused on effectively improving their media literacy skills.
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Overall a nice overview book, well laid out and considered. Some very good exercises provided. Colour images would have enhanced the book.
essential reading for our level three media learners with invaluable information and extension tasks that they can use to gain more form lectures
The 'Introduction to Media Literacy' is a well-structured book that helps Media students improve their media literacy and familiarise with ideas and concepts that are confusing or new to them. Test Your Knowledge questions help with mapping prior knowledge and can be used as an ice-breaker setting the tone for each lecture.
Introduction to Media Literacy provides a well-structured and an easy-to-read introduction to the complex topic of media literacy. What I found of a particular value while using this book in my course were the practical assignments that helped my students think further about the topics they have learned about and see how they can apply these concepts in their everyday life.
Sage College Publishing
