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Legends in Marketing: Philip Kotler
First Edition
Nine Volume Set
Edited by:
- Jagdish N. Sheth - Emory University, USA
Series:
Legends in Marketing
Legends in Marketing
February 2012 | 2 435 pages | SAGE Publications Pvt. Ltd
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work.
The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This fifth set in the series, consisting of nine volumes, is a tribute to Philip Kotler. Known as one of the foremost authorities on marketing, a great listener and speaker, and a truly pioneering author, Professor Kotler is ranked as one of the six most influential business thinkers.
This set includes:
Volume 1: Marketing Theory and Orientations
Edited by: Ravi S Achrol
Volume 2: Analytical Marketing
Edited by: Robert C Blattberg
Volume 3: Creating and Managing the Product Mix
Edited by: Venkatesh Shankar
Volume 4: Improving the Role and Practice of Marketing
Edited by: Tim Ambler
Volume 5: Strategic Marketing
Edited by: Glen Urban
Volume 6: Globalization and International Marketing Competition
Edited by: Michael R Czinkota
Volume 7: Marketing in the New Economy
Edited by: Patrick J Duparcq
Volume 8: Broadening the Concept and Applications of Marketing
Edited by: William L Wilkie
Volume 9: Marketing: Its Social and Ethical Side
Edited by: Paul N Bloom
The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This fifth set in the series, consisting of nine volumes, is a tribute to Philip Kotler. Known as one of the foremost authorities on marketing, a great listener and speaker, and a truly pioneering author, Professor Kotler is ranked as one of the six most influential business thinkers.
This set includes:
Volume 1: Marketing Theory and Orientations
Edited by: Ravi S Achrol
Volume 2: Analytical Marketing
Edited by: Robert C Blattberg
Volume 3: Creating and Managing the Product Mix
Edited by: Venkatesh Shankar
Volume 4: Improving the Role and Practice of Marketing
Edited by: Tim Ambler
Volume 5: Strategic Marketing
Edited by: Glen Urban
Volume 6: Globalization and International Marketing Competition
Edited by: Michael R Czinkota
Volume 7: Marketing in the New Economy
Edited by: Patrick J Duparcq
Volume 8: Broadening the Concept and Applications of Marketing
Edited by: William L Wilkie
Volume 9: Marketing: Its Social and Ethical Side
Edited by: Paul N Bloom
VOLUME 1
Jagdish N Sheth
Ravi Achrol
Perspective of Other Scholars
VOLUME 2
Robert Blattberg
VOLUME 3
Venkatesh Shankar
Perspective of Other Scholars
Venkatesh Shankar interviews Philip Kotler
VOLUME 4
Tim Ambler
Perspective of other Scholars
Tim Ambler interviews Philip Kotler
VOLUME 5
Glen Urban
Perspective of other Scholars
Glen Urban Interviews Philip Kotler
VOLUME 6
Michael Czinkota
Perspective of other Scholars
Michael Czinkota interviews Philip Kotler
VOLUME 7
Patrick DuParq
Perspective of other Scholars
Patrick DuParq interviews Philip Kotler
VOLUME 8
Bill Wilkie
Perspective of other scholars
Bill Wilkie interviews Philip Kotler
VOLUME 9
Paul Bloomd
Perspective of other scholars
Paul Bloom interviews Philip Kotler