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Mass Communication
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Mass Communication
Living in a Media World

Ninth Edition
January 2025 | 520 pages | SAGE Publications, Inc
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The best-selling Mass Communication: Living in a Media World presents a highly accessible introduction to mass communication that equips students with the critical thinking skills to become savvy media consumers. To help students better retain the material, author Ralph E. Hanson uses a storytelling approach that weaves in examples drawn from everyday life. Readers are encouraged to consider the media industry from the inside out and, in doing so, discover the many dimensions of mass communication that operate in our society. This newly revised Ninth Edition highlights the aftermath of how the media industry and media consumers have evolved since the global pandemic, closely examining the changing the face of media today.
 
Part I. Introduction To The Media
 
Chapter 1. Living In A Media World: An Introduction To Mass Communication
 
Chapter 2. Mass Communication Effects: How Society And Media Interact
 
Chapter 3. The Media Business: Consolidation, Globalization, And The Long Tail
 
Part II. Legacy Media
 
Chapter 4. Books: The Birth Of The Mass Media
 
Chapter 5. The News Business: Reflection Of A Democratic Society
 
Chapter 6. Audio: Music And Talk Across Media
 
Chapter 7. Movies: Mass Producing Entertainment
 
Chapter 8. Television And Video: Broadcast And Beyond
 
Part III. Digital and Global Media
 
Chapter 9. Online And Mobile Media
 
Chapter 10. Social Media And Video Games: Becoming Part Of The Story
 
Chapter 11. Global Media: Communication Around The World
 
Part IV. Strategic Communication
 
Chapter 12. Advertising: Selling A Message
 
Chapter 13. Public Relations: Interactions, Relationships, And The News
 
Part V. Regulation And Control Of The Media
 
Chapter 14. Media Law: Free Speech And Fairness
 
Chapter 15. Media Ethics: Truthfulness, Fairness, And Standards Of Decency
 
Glossary
 
Notes
 
Index

Supplements

Student Resource Site
Instructor Resource Site
Instructor Resource Site
Online resources included with this text

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Key features

NEW TO THIS EDITION:

  • The Ninth Edition is available as a digital option through SAGE Vantage, an intuitive digital platform that offers auto-graded assignments and interactive multimedia tools—including video—all designed to enable students to better prepare for class. Learn more.
  • New chapter-opening vignettes include generative artificial intelligence (AI), Taylor Swift and the Ticketmaster public relations disaster, Reservation Dogs and the increase in representation and diversity in television, an uptick in efforts to ban books on race and sexuality from schools and libraries, and the influence of social media on young people.
  • Updated case studies including Coke Freestyle, Jose Antonio Vargas, and Door Dash's Super Bowl ad. 
  • Content on magazines and their influence on our culture now appears in relevant chapters rather than in its own chapter, reflecting a major shift in today’s media.
  • Chapters include substantially updated examples and statistics related to new developments, new scholarship, and recent events in mass communication.

KEY FEATURES:

  • A focus on the importance of representation, inclusion, and diversity is incorporated throughout the book, with an emphasis on whose voices are heard.
  • Seven Secrets About the Media highlight important principles of media literacy by uncovering such information as what the media are, who controls the media, how media content is selected, why the media behave the way they do, and how society and the media interact with each other.
  • Chapter-opening vignettes exemplify chapter themes by engaging students with current stories about the people at the center of newsworthy events.
  • Test Your Media Literacy boxes ask students to read about current research, interviews, data, or events, and then answer questions that encourage critical thinking to elicit analysis of the topic presented.
  • Test Your Visual Media Literacy boxes showcase images from various media, seeking instinctive reactions from readers, before providing context and questions that encourage critical assessment.
  • Review questions at the end of every chapter encourage students to apply critical thinking to examples of mass communication from literature and popular culture.   
  • Chapter objectives, summaries, and key terms guide readers through the content and allow them to revisit the material to reinforce learning.

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