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"In this innovative work, Lucas... and Lloyd... challenge the approach to improving health by changing individual behaviors, e.g., through smoking cessation. The authors encourage a holistic approach that emphasizes quality of life.... The dominant thesis is the need for a significant shift in the way health promotion is planned, implemented, and evaluated. The authors' purpose is to present a more effective approach to health promotion for 21st-century Britain, but everything written is applicable to the U.S.