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“Strengths: well written, comprehensive, easy to read, covers all the major topics. I like it as is!”
“The book definitely meets my teaching style and needs. I really do think the book will complement what I and other applied marketing researchers are trying to accomplish.”
Did not receive timely response to inquiry.
Very practicle book and easy to understand. I found new and interesting approaches to market research.
I believe this is a very good textbook and I strongly recommend it to the module leaders of Research methods for adoption.
Good book, easy to follow, will be recommending this book as additional reading.
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