Create a flyer for "Encyclopedia of Humor Studies"

"A thorough survey of humor, Attardo's two-volume text defines and examines the far reaches of comedy. ...As a reference base, the work maintains multinational, multiethnic awareness ... A well-balanced study of the subject, Attardo's encyclopedia belongs in most academic and public libraries."

"Mark Twain famously said, "The truth is the funniest joke ever told." But this raises an important question: What the heck is so humorous about humor, anyway? Among the 300-plus signed entries in the far-ranging work are a triad of articles that attempt to answer that very query. ...Entries are uniformly well written and researched, each concluding with cross-references and a further reading list. ...VERDICT: Laughter is the best medicine, and there is a good deal present here, as examples abound.

As a print book converted to an electronic incarnation, the product succeeds very well. The extensive, interrelated e-searching of subjects makes it easier to use, in a much more sophisticated way, than the print. And for this price it is a tremendous bargain. This reference will serve social science scholars who are serious about humor.

“Organized along the same clean lines as a number of other SAGE encyclopedias published recently and edited by a scholar of the linguistic theories of humor, this set is clearly most suited to academic libraries, but could also be useful for larger public libraries”