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The secular religion of fandom permeates and animates our late modern lives. In a media-saturated society, pop-culture and fandom provide the sights and sites of a type of religious devotion, pilgrimage and search for enchantment and meaning that are widely experienced, but little studied and even less understood. This is the religion we live amongst, a religion constantly being remade and relocated, a polytheistic religion of places and people, texts and images re-enchanthing the world through technology and capitalism.

The Secular Religion of Fandom: Pop Culture Pilgrim is a timely and often provocative examination of a phenomenon that has always been with us, and yet feels suddenly new again. Jennifer Otter Bickerdike asks why we seek solace, spiritual fulfillment, and connectedness in spaces that are not traditionally religious in nature, creating our own sacred spaces as we go.

The Secular Religion of Fandom is an essential addition to an increasing body of literature examining the impact of fan activity in contemporary society. In this book, Otter Bickerdike furthers the field of study by arguing that fandom is actually replacing religious activity and explores a wide field from music, literature and popular culture. This book is well written – theoretical but accessible; incisive but playful.

Written in an accessible tone, with personal asides interspersed throughout the theoretical exploration, The Secular Religion of Fandom: Pop Culture Pilgrim is both a fascinating and enjoyable read. Otter Bickerdike vividly captures the allure of being a fan while also drawing convincing parallels to religious experience in finding meaning, establishing identity and deepening emotional connection.

'Today, tastes in media consumption shape identity and community stronger than ever. Otter-Bickerdike follows the yellow-brick road of the superfans-turned-pilgrims deep into their new sacred pop-culture spaces. Walking this path with her is as fun as it is enlightening.'