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The book fills gaps in the social researcher’s repertoire as not many books are available that contains so many data analysis tools… step-by-step procedures in simple English are a major attraction of the book… it has a comprehensive question bank, assumes little knowledge of statistics on the part of the reader and is also helpful for marketing research professionals and organisations, consultancies and organisations of economic research.
It is a useful manual for non-statisticians for carrying out statistical tests in different fields.
This title is also available on SAGE Knowledge, the ultimate social sciences online library. If your library doesn’t have access, ask your librarian to start a trial.