Volume One: The Evolution of Nonprofit Marketing
Part 1: The Broadening of the Marketing Domain
Broadening the Concept of Marketing
Broadening the Concept of Marketing - Too Far
Kotler, P. and Levy, S.J.
Marketing in Nonprofit Organizations
The Marketing of Non-profit Making Organizations: A Preliminary Report
The Social Disorder of the Broadened Concept of Marketing
Toward a Broader Concept of Marketing's Role in Social Order
Laczinak, G.R. and Michie, D.A.
The Nonprofit Mission and its Financing: Growing Links Between Nonprofits and the Rest of the Economy
Kotler, P and Levy, S.J.
Part 2: Rethinking Core Concepts
A Generic Concept of Marketing
Marketing as Exchange
Exchange: A Conceptualization
Intersector Transfer of Marketing Knowledge
Shaw, E.H. and Dixon, D.F.
Nonprofit Marketing: The Key to Marketing's 'Mid-Life Crisis?
The Relationship Between Resource Dependence and Market Orientation: The Specific Case of Non-profit Organizations
Clarke, P. and Mount, P.
Macedo, I.M. and Pinho, J.C.
Part 3: Developments in Practice
Marketing Mix Decision Rules for Nonprofit Organizations
Marketing Planning in the Public and Non-profit Sectors
Do Not-For-Profits Value Their Customers and Their Needs?
Operationalising the Marketing Concept in the Nonprofit Sector
Relationship Marketing in the Not-For-Profit Sector: An Extension and Application of the Commitment-Trust Theory
Sargeant, A., Foreman, S. and Liao, M-N.
Market Orientations in the Nonprofit and Voluntary Sector: A Meta-analysis of their Relationships with Organizational Performance
MacMillan, K., Money, K. and Downing, S.
Shoham, A., Ruvio, A., Vigoda-Gadot, E. and Schwabsky, N.
Volume Two: Nonprofit Marketing: Sectoral Applications
Part 4: Social Marketing
Social Marketing: An Approach to Planned Social Change
Social Marketing: What Makes it Different?
Kotler, P. and Zaltman, G.
Identification and Classification of Problems Associated With Evaluating Social Marketing Efforts
Social Marketing: Its Definition and Domain
Hensel, P.J. and Dubinsky, A.J.
What is and What is Not Social Marketing: The Challenge of Reviewing the Evidence
McDermott, L., Stead, M. and Hastings, G.
Part 5: Public Sector Marketing
Public Services - To Charge or Not to Charge
Serving Public Needs Through Nonprofit Organizations: Alternatives to Government Intervention
Public Policy Marketing: Marketing Exchange in the Public Sector
Marketing in the Public Sector: Towards a Typology of Public Services
Restoring Public Legitimacy to the Nonprofit Sector: A Survey Experiment Using Descriptions of Nonprofit Ownership
Schlesinger, M., Mitchell, S. and Gray, B.H.
Part 6: Arts Marketing
Marketing the Fine and Performing Arts What Has Marketing Done for the Arts Lately?
Crisis in the Arts: The Marketing Response
Thomas, E.G. and Cutler, B.D.
Applying the Marketing Concept to Cultural Organisations: An Empirical Study of the Relationship between Market Orientation and Performance
Scheff, J. and Kotler, P.
Entrepreneurship and Leadership in Marketing the Arts
Gainer, B. and Padanyi, P.
Part 7: Political Marketing
The Marketing of Political Candidates
Marketing the Political Product
Political Marketing: Structure and Process
Political Marketing - Vive La Difference!
Butler, P. and Collins, N.
Theory and Concept Development in Political Marketing
Lock, A. and Harris, P.
Henneberg, S.C. and O'Shaughnessy, N.
Part 8: Charity Marketing
Charitable Giving by Individuals: A Study of Attitudes and Practice
Marketing Orientation Among Small to Medium Sized UK Charitable Organizations: Implications for Fund-raising Performance
Radley, A. and Kennedy, M.
Brand Orientation in the Charity Sector: A Framework for Discussion and Research
Charity Retail: Past, Present and Future
Volume III: Key Debates and Contemporary Issues in Nonprofit Marketing
Part 9: International Dimensions
A Macromarketing Perspective on Social Marketing: The Case of Family Planning in India
Social Marketing: An Approach to Third-World Development
Global Civil Society: Dimensions of the Nonprofit Sector
Duhaime, C.P., McTavish, R., and Ross, C.A.
Marketing and Non-profit Organizations in the Czech Republic
Salamon, L.M. and Wojciech, S.S.
Bulla, M. and Starr-Glass, D.
Part 10: Developing Corporate - Nonprofit Relations
Cause Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy
The Historical Development of Business Philanthropy: Social Responsibility in the New Corporate Economy
Varadarajan, P.R. and Menon, A.
Nonprofit and For-profit Partnerships: Rationale and Challenges of Cross-Sector Contracting
Can the Overcommericalization of Cause-Related Marketing Harm Society
O'Regan, K.M. and Oster, S.M.
Corporate Social Responsibility and Cause Related Marketing: An Overview
Polonsky, M.J. and Wood, G.
The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits
Bronn, P. and Vrioni, A.
Lichtenstein, D.R. Drumwright, M.E. and Braig, B.M.
Part 11: Nonprofit Marketing in the Network Economy
Information and Communications Technologies: Reshaping Voluntary Organizations?
Strategic Internet and E-commerce Applications for Local Nonprofit Organizations
Burt, E., and Taylor, J. A.
Reaching Beyond the Family: New Nongovernmental Organization Alliances for Global Poverty Alleviation and Emergency Response
Gomes, R. and Knowles, P.A.
The Changing Role of Nonprofits in the Network Economy
The Impact of NGO Network Conflict on the Corporate Social Responsibility Strategies of Multinational Corporations
Te'eni, D. and Young, D.R.
Part 12: Effecting Behavioural Change: Ethics and Debates
Social Marketing: Its Ethical Dimensions
The Nonprofit Sector: Radical Potential?
Laczinak, G.R. Lusch, R.F. and Murphy, P.E.
Cause-Related Marketing: Ethics and the Ecstatic
Alliances and Ethics in Social Marketing
Smith, W. and Higgins, M.
Ethical Challenges of Social Marketing
Andreasen, A.R and Drumwright, M.E.
The Critical Contribution of Social Marketing: Theory and Application