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Public Relations Writing
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Public Relations Writing
Essential Tools for Effective Storytelling



September 2024 | 312 pages | SAGE Publications, Inc
Public Relations Writing, First Edition, is a step-by-step "how-to" guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field. Author Valerie Fields uses a practical approach, providing students with tips and checklists for producing high-quality content. Sample templates, writing exercises, and case studies in each chapter give students the opportunity to analyze and craft strategic messages for specific audiences. With a focus on storytelling, social media, and socially-conscious content, this text helps students understand the power of words within the larger context of our ever-changing media landscape.

 
1 Introduction to Public Relations Writing
 
2 Public Relations Industry Standards and Ethics
 
3 The Relevance of Associated Press (AP) Style
 
4 Creating Newsworthy Content that Gets Coverage
 
5 PR Documents Created for the Media
 
6 Proactively Pitching and Attracting Media Coverage
 
7 Websites, Online, Social Media Content, and AI
 
8 Writing Socially-Conscious Content
 
9 The Story Behind the Image
 
10 Internal Communication Tools
 
11 External Communication Tools
 
12 Writing to Secure PR Opportunities
 
13 Promotional Writing
 
14 Writing for Action and Change
 
15 Creative Content
 
16 Branding
 
17 Persuasion and Writing for the Masses
 
18 Writing to an Individual

Supplements

Instructor Resource Site

Instructor Resource Site 
Online resources included with this text 
 
The online resources for your text are available via the password-protected Instructor Resource Site, which offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides. 
 
For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative

Key features
KEY FEATURES:
  • A focus on foundational PR writing skill building through practical writing exercises to prep students for the workplace.
  • Chapter on AP Style to highlight its importance as the backbone of PR writing.
  • Chapter on Writing Socially-Conscious Content with emphasis on DEI.
  • PR Tool Kits identify the rationale and key audiences for which a specific document is created and delivered to.
  • Tips for Beginners provide students with practical tips or address common mistakes or misunderstandings in PR writing for those new to the industry.
  • PR Planning Checklists introduce bulleted lists of necessary research, tasks, or to-do items in preparation for completing a writing project
  • End of Chapter Pedagogy includes chapter summaries, discussion questions, and writing exercises to reinforce skills taught in chapter. 

Sage College Publishing

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