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Social Media for Academics
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Social Media for Academics

Second Edition


312 pages | SAGE Publications Ltd

Social media is an increasingly important part of academic life that can be a fantastic medium for promoting your work, networking with colleagues and for demonstrating impact. However, alongside the opportunities it also poses challenging questions about how to engage online, and how to represent yourself professionally. 

Inside you’ll find practical guidance on how to use social media effectively for academic purposes, from publicising your work and building networks to engaging the public with your research.  The guide has been updated throughout to reflect changes in social media and digital thinking since the last edition, including:

  • New chapter on ethics and the ‘dark side’ of social media – from Trump to harassment
  • Forms of communication on social media – live blogging, Facebook groups and hashtags
  • Opportunities for multimedia engagement
  • How to audit your online footprint, or take a social sabbatical
  • Plus new case studies and activity features.

Visit Mark's blog for more insights and discussion on social media academic practice.

 
Chapter 1: Social media and digital scholarship
 
Chapter 2: using social media to publicise your work
 
Chapter 3: Using social media to build your network
 
Chapter 4: Using social media to manage information
 
Chapter 5: Using social media for public engagement
 
Chapter 6: The dark side of social media
 
Chapter 7: Professional identity in an age of social media
 
Chapter 8: Communicating effectively online
 
Chapter 9: Finding the time for social media
 
Chapter 10: Social media and the future of the university

Mark Carrigan is a leading authority on the topic of digital scholarship. This book will definitely sharpen your sense of what social media can do for academics and academic work. 
Carrigan does a great job of demystifying social media for newcomers to the fray, while also prompting veterans to reassess how (and why) they post, tweet and share their scholarship. 
A great reminder to switch off your device and reflect critically on the nature of scholarship in the digital age.  

Neil Selwyn
Monash University, Melbourne – author of ‘What Is Digital Sociology?’

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