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Social Psychology

Social Psychology

January 2018 | 632 pages | SAGE Publications, Inc

Recipient of the 2019 Most Promising New Textbook Award from the Textbook & Academic Authors Association (TAA)

Watch the short video below for a tour of Thomas Heinzen and Wind Goodfriend’s Social Psychology, including its features, tools, and resources.

Invite your students to discover social psychology’s relevance to their lives with Social Psychology, a new introduction to the field from award-winning teacher-researchers Thomas Heinzen and Wind Goodfriend. The authors present social psychology as an evolving, science-driven conversation. Every chapter builds on core questions central to scientific inquiry, while a methods-in-context approach cultivates psychological literacy. Heinzen and Goodfriend capture student attention by weaving stories drawn from their own personal experiences with compelling examples from everyday life, all carefully placed in historical context. Because understanding application is key, the book concludes with eight mini chapters on topics including behavioral economics, environmental sustainability, law and the courtroom, positive psychology, and more. Students will become active participants in the social psychology dialogue, finding their fascination with the field and realizing its significance in their daily lives and future careers.

INSTRUCTORS: Social Psychology is accompanied by a complete teaching and learning package! Contact your rep to request a demo, answer your questions, and find the perfect combination of tools and resources below to fit your unique course needs.
  • SAGE Premium Video
    SAGE Premium Video in the Interactive eBook includes Ask the Expert interviews with commentary by the authors, as well as Social Psychology in Action animations. Learn more.
  • Interactive eBook
    Your students save when you bundle the print version with the Interactive eBook (Bundle ISBN: 978-1-5443-3031-0), which includes access to SAGE Premium Video and other multimedia tools. Learn more.
  • SAGE coursepacks
    SAGE coursepacks makes it easy to import our quality instructor and student resource content into your school’s learning management system (LMS). Intuitive and simple to use, SAGE coursepacks allows you to customize course content to meet your students’ needs. Learn more.
  • SAGE edge
    This companion website offers you and students a robust online environment with an impressive array of teaching and learning resources. Learn more.
  • Case Studies
    Also written by Heinzen and Goodfriend, Case Studies in Social Psychology presents brief, entertaining case stories to illustrate the historical context and evolution of major theories within the field of social psychology. Bundle it with the core text for only $5 more! Learn more.

About the Authors
Chapter 1. An Introduction to Social Psychology
What Is Social Psychology?

What Are the Big Questions Within Social Psychology?

Is Science a Valid Way to Learn About Complex Social Behavior?

How Can Social Psychology Make My Life Better Now?

Chapter Summary

Critical Thinking, Analysis, and Application

Personal Reflections

Chapter 2. Research Methods
What Are the Elements of the Scientific Method?

How Do Social Psychologists Design Studies?

How Do Social Psychologists Analyze Their Results?

How Can Research Be Analyzed in Terms of Quality?

Chapter Summary

Critical Thinking, Analysis, and Application

Personal Reflection

Chapter 3. The Social Self
What Is the “Self”?

How Do We Know the Self Is Social?

Why Do We Present Different Selves in Different Situations?

Is the Truth Always the Self’s Friend?

What Is Self-Esteem and How Can We Measure It?

Chapter Summary

Theories in Review

Critical Thinking, Analysis, and Application

Personal Reflection

Chapter 4. Social Cognition
How Do We Think?

How Do We Remember Social Information?

Why Do Our Brains Sometimes Make Mistakes?

From Where Does Intuition Come?

Can We Trust Our Intuition? The Role of Heuristics and Biases

Chapter Summary

Theories in Review

Critical Thinking, Analysis, and Application

Personal Reflection

Chapter 5. Person Perception
How Do We Form Impressions of Others?

How Do We Communicate Nonverbally?

How Do We Explain Other People’s Behavior?

Why Do We Misjudge One Another?

Chapter Summary

Theories in Review

Critical Thinking, Analysis, and Application

Personal Reflection

Chapter 6. Attitudes and Persuasion
What Are Attitudes, and Do They Predict Behavior?

From Where Do Attitudes Come?

How Are Attitudes Measured?

How Does Cognitive Dissonance Influence Attitudes?

How Do Attitudes Change?

What Persuasion Techniques Are Used to Change Attitudes?

Chapter Summary

Theories in Review

Critical Thinking, Analysis, and Application

Personal Reflections

Chapter 7. Social Influence: Conformity, Social Roles, and Obedience
What Types of Social Influence Exist?

Why and When Do We Choose to Conform?

How Do Social Roles Change Our Behavior?

What Can We Learn From Milgram’s Experiments on Authority?

Chapter Summary

Theories in Review

Critical Thinking, Analysis, and Application

Personal Reflection

Chapter 8. Group Processes
Why Are Groups So Important to Us?

Why Are We More Committed to Certain Groups?

How Do Groups Help and Hinder Individual Effort?

How Do Individuals Influence Groups?

What Increases Group Creativity?

Chapter Summary

Theories in Review

Critical Thinking, Analysis, and Application

Personal Reflections

Chapter 9. Stereotyping, Prejudice, and Discrimination
Why Do We Stereotype?

How Do Stereotypes Turn Into Prejudices?

Is Prejudice a Personality Problem?

Has Prejudice Decreased Over Time?

How Can We Reduce Stereotyping, Prejudice, and Discrimination?

Chapter Summary

Theories in Review

Critical Thinking, Analysis, and Application

Personal Reflections

Chapter 10. Helping and Prosocial Behavior
What Motivates People to Help Others, in General?

Why Do Some People Help More Than Others?

What Circumstances Make Helping More or Less Likely?

Chapter Summary

Theories in Review

Critical Thinking, Analysis, and Application

Personal Reflection

Chapter 11. Aggression
What Does It Mean to Be “Aggressive”?

Is Aggression Explained by Biological Instincts?

Is Aggression Explained by Cultural Influences?

Is Aggression Explained by Situational Influences?

How Can We Manage or Reduce Aggression?

Chapter Summary

Theories in Review

Critical Thinking, Analysis, and Application

Personal Reflections

Chapter 12. Intimate Relationships
What Causes Attraction?

What Makes Us Physically Attractive?

Do We Have a Relationship Personality?

How Do We Decide to Commit?

Do Men and Women Act Differently and, if So, Why?

Chapter Summary

Theories in Review

Critical Thinking, Analysis, and Application

Personal Reflection

A. Social Psychology and a Sustainable Environment
What Are Threshold Effects, and Why Are They Important?

What Happens When Environmental Thresholds Are Exceeded?

B. Social Psychology of Law and the Courtroom
How Do Psychology and Law Fit Together?

What Career Opportunities Unite Psychology and Law?

C. Social Psychology of Stress and Health
How Do Environmental Stressors Influence Health and Health Care?

How Can Social Psychology Facilitate Adherence to Medical Advice?

D. Social Psychology and Happiness: Positive Psychology
What Is Positive Psychology?

What Are Historical and Upcoming Topics in Positive Social Psychology?

E. Social Psychology and Behavioral Economics
What Is Behavioral Economics?

How Is Behavioral Economics Applied to Everyday Situations?

F. Social Psychology and Relationship Violence
What Are Different Types of Relationship Violence?

What Is the Psychology of People Experiencing Relationship Violence?

How Can Survivors Heal and Move Forward?

G. Social Psychology of Work: Industrial/Organizational Psychology
What Is Industrial/Organizational Psychology, and What Is Its History?

What Content Areas Are Included in Industrial/Organizational Psychology?

H. Social Psychology of Volunteerism and Internships
Why Do People Volunteer?

How Do Internships Provide Career Guidance?



Student Study Site

SAGE edge for students provides helpful tools in one easy-to-use online environment.

  • Visual Key Concepts aligned with learning objectives provide an interactive demonstration to make social psychology’s key terms and concepts more memorable
  •  eFlashcards strengthen understanding of key terms and concepts, and make it easy to maximize student study time
  •  eQuizzes allow students to assess how much they’ve learned
  • Chapter summaries with learning objectives reinforce the most important material
  • Multimedia resources appeal to diverse learners
  • Exclusive access to influential SAGE Journals content ties important research and scholarship to chapter concepts to strengthen learning
Instructor Resource Site

Say NO to…

·         required access codes

·         learning a new system


Say YES to…

·         using only the content you want and need

·         high-quality assessment and multimedia exercises

 SAGE coursepacks for instructors makes it easy to import our quality content into your school’s learning management system (LMS)*.

 Don’t use an LMS platform? No problem, you can still access many of the online resources for your text via SAGE edge.

 *For use in: Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle

 Instructors: The following online resources are included FREE with this text. For a brief demo, contact your sales representative today.

  • Assessment tools foster review, practice, and critical thinking, and offer a more complete way to measure student engagement

o    Diagnostic chapter pre-tests and post-tests identify opportunities for improvement, track student progress, and ensure mastery of key learning objectives

o    Test banks built on Bloom’s Taxonomy provide a diverse range of test items with ExamView test generation

o    Activity and quiz options allow you to choose only the assignments and tests you want

o    Instructions show you how to use and integrate the comprehensive assessments and resources provided

  • Chapter-specific discussion questions help launch engaging classroom interaction while reinforcing important content
  • Assignable SAGE Premium Video curated add produced exclusively for this text is available via the interactive eBook version, linked through SAGE coursepacks and tied to learning objectives
    • Ask the Expert interviews provide an insider’s conversation with the elite experts of social psychology, with commentary and insights from Heinzen and Goodfriend
    • Social Psychology in Action animations introduce and help students to comprehend core content from chapters via concrete examples and visual cues
    • Corresponding multimedia assessment options automatically feed to your gradebook

o    A comprehensive, downloadable, easy-to-use Media Guide in the Coursepack for every video resource lists the chapter to which the video content is tied, matches learning objective(s), and includes a helpful description of the video content along with assessment questions

  • Visual Key Concepts aligned with learning objectives provide an interactive demonstration to make social psychology’s key terms and concepts more memorable          
  • Additional multimedia resources appeal to diverse learners                                                                                                                                                                             
  • EXCLUSIVE, influential SAGE Journals content, built into course materials and assessment tools, ties important research and scholarship to chapter concepts to strengthen learning                                                                                                                                                                                                                                               
  • Editable, chapter-specific PowerPoint® slides offer flexibility when creating multimedia lectures so you don’t have to start from scratch but can customize to your exact needs
  •  Sample course syllabi with suggested models for structuring your course give you options to customize your course in a way that is perfect for you
  • Lecture notes summarize key concepts on a chapter-by-chapter basis to help you with preparation for lectures and class discussions
  • Integrated links to the interactive eBook make it easy for your students to maximize their study time with this mobile-friendly version of the text that offers access to more digital tools and resources, including SAGE Premium Video
  • Access all tables and figures from the textbook in one place

“Good science should tell a story. Heinzen and Goodfriend focus on social psychology as an ever evolving scientific field, emphasizing what questions we’ve asked and what we’ve learned as scientists strive to uncover the causes of and factors influencing human social behavior.” 

Jay L Michaels
University of South Florida, Sarasota-Manatee

“Provides a unique, modern approach to social psychology. In addition to the fundamentals, the Heinzen & Goodfriend text covers other, relevant to today, topics." 

Darin Challacombe
Fort Hays State University

"This textbook takes a contemporary and conversational approach to social psychology while being able to satisfy a need in the market for social psychology textbooks.  This includes greater emphasis on conversational discussions, practical application to the real world, emphasis on research methods, and popular culture references"

Amanda ElBassiouny
Spring Hill College

“Takes a modern, interactive approach to teaching Social Psychology. Packed with pop culture references and case studies, students are able to relate concepts to familiar and understandable preexisting structures. However, the emphasis on research methods keeps them thinking critically and cultivates their scientific literacy.” 

Miranda E. Bobrowski
University at Buffalo, SUNY

“Successfully interweaves theory and relevant applications regarding Social Psychology, with an emphasis on reflections/applications for the student.” 

Jeannine Stamatakis-Amess
Lincoln University

“I feel [Social Psychology] is better than most [textbooks], because of the numerous examples given and how it also relates to current society. I also enjoyed the questions in between readings and how you can apply [concepts] to you own life.” 

Student Skye Mckelvy
Fresno City College

“[Social Psychology] gives me concrete examples of real life situations. The flow of the text is very comprehendible, and everything builds upon one another. It is an easy read, compared to a past Social Psychology textbook I read a year ago. It kept me engaged for the most part while reading, [without] normal, everyday distractions getting in the way.” 

Student Devon Dix
California State University, Northridge
Key features


  • A storytelling approach rooted in case studies invites readers into the social psychology narrative through pop culture, helping students to learn history and theory conceptually as they read.
  • SAGE Premium Video in the Interactive eBook brings concepts to life and appeals to diverse learners.
  • Research methods are integrated into each chapter in the context of actual studies, in addition to having a complete standalone chapter.
  • Critical Thinking Challenges encourage class discussion and prompt students to relate to and reflect on material within the main narrative.
  • The Main Ideas sections provide succinct summaries to ensure students retain key concepts as they read.
  • Social Psychology in Popular Culture boxes illustrate irresistible pop culture examples that connect concepts to the media readers consume every day, allowing them to relate course material to their own lives.
  • Applying Social Psychology to Your Life boxes allow students to take self-report measures of concepts (conformity, rejection sensitivity, belief in a justice world), making concepts more personally relevant.
  • Learning Objectives paired with Core Questions relevant to scientific inquiry provide a framework for each chapter, allowing students to engage with the content as a science-driven dialogue rather than a one-sided lecture.
  • A wealth of end-of-chapter material includes key terms, summaries, review questions, and personal reflections to give students the opportunity to quickly review and retain content covered.
  • Applied mini-chapters offer coverage on a variety of topics, including behavioral economics, sustainability and environmentalism, law and the courtroom, stress and health, positive psychology, and more.
  • Writing inspired by influential figures in social psychology—from Lewin, Bandura, and Milgram, to Fiske, Kelley, and Kahneman—connects students to the pivotal work of researchers and teachers.
  • Extra chapters on personal finance and forgiveness are available to integrate with the standard print text through SAGE Custom Publishing.
  • SAGE coursepacks allows instructors to import high-quality content into their school’s learning management system (LMS) with no access codes.
  • SAGE edge provides students helpful tools, including eFlashcards, practice quizzes, chapter summaries, and more, in one easy-to-use online environment. 

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