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Sports Public Relations

Sports Public Relations

December 2013 | 216 pages | SAGE Publications Ltd
Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L’Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice.
- Paul M. Pedersen, Indiana University

"A cleverly integrated and dynamic text, Sports Public Relations offers incisive PR guidance for navigating sport’s vast industrial scale, intractable social impact, turbulent political arena, and insatiable entertainment appetite. This cutting-edge text tackles the sport mediascape with originality and poise, ensuring it will quickly become a must-read for any PR-savvy sport marketer."
- Aaron Smith, RMIT University

Sport is one of the world's major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This book:
  • Explains how PR issues arise for sport and sports business and how PR approaches and thinking may be used to solve them.
  • Shows how and when the sports industry needs PR experts.
  • Explores the connection between strategy and communication as they apply to sport and PR.
  • Teaches students strategic and critical thinking essential for PR work.

Sports Public Relations is an essential guide for students in PR, sport studies, sport marketing and sport communication.

Introducing PR and Sport
Theories and Critiques of Sports PR
Corporate Communication in Organizational Contexts
Globalization, Culture and Sports PR
Sports Business and PR
Sports Spectacle, Mega Events and PR
Promoting Sport for Social Goals
PR for Minority and Lifestyle Sports
Understanding PR and Sport in Society

A good introduction to an increasingly important part of the sports-media-cultural complex.

Dr Paul Smith
Media Studies, De Montfort University
June 7, 2016

Sports PR is one of the growing employability areas, attracting undergraduates. While lecturing in this academic year 2015-16 I have noticed a considerable increase of interest in the field. Due to this growing curiosity students were provided the scope to witness a live PR watch at rugby and football matches. The idea now is to specifically include sports PR as one of the core components of the module. Hence individual chapters will be adopted for lecture.

Dr Indrani Lahiri
Communications , De Montfort University
March 31, 2016

Have placed the book on booklist for 2016.

Mrs Helena Van Wyk
Communication Department, University of Johannesburg
March 9, 2015

A wonderful book that answers almost all issues in PR and Sport

Dr Ilan Tamir
school of communication, Bar-Ilan University
September 29, 2015

This book is one of the few books that throughly and systemically discuss sport PRs. Completely distinguised from numerous sport marketing text books, this title attempts to explain sport PR in diverse communication seetings from various theoretical perspectives. An excellet book for the students.

Dr Jung Woo Lee
Institute for Sport, Physical Education & Health Sciences, College Of Medicine & Vet Medicine
September 14, 2014

Useful for Event Management studies as well as Sport Relations.

Mrs Suzanne Weekes
London School of Hospitality & Tourism, University of West London
February 6, 2014

Sample Materials & Chapters

Chapter One: Introducing PR and Sport

For instructors

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This title is also available on SAGE Knowledge, the ultimate social sciences online library. If your library doesn’t have access, ask your librarian to start a trial.