Strategic Management is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. This book provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a professional strategist, but also to think about the subject area critically.
Introduction to Your Course Companion
How To Use the Book
Thinking Like a Strategist
What Is Strategy?
Strategic Planning and Control in Organizations
Analysis of the Macro (Far) Environment
Analysis of the Industry
Analysis of the Customer Interface
Growth and Development
Internal and External Methods of Development
Choosing Your Strategy
Suitability and Acceptability (SFA) of the Strategy
Implementing Your Strategy
Strategic Leadership Issues