The Business of Innovation
- Jay Mitra - University of Essex, UK
Through a combination of contemporary economic and social theory, along with an array of practical examples from a wide range of sectors and industries, author Jay Mitra offers critical insight into how global innovation works, where it works, and most importantly, who makes it work, with an emphasis on innovative women.
Suitable for postgraduate, doctoral, and MBA students on business management and innovation courses, as well as practitioners looking for a critical insight into the business of innovation.
This valuable textbook introduces fundamental concepts related to innovation and entrepreneurship not only at the micro-level but also with taking into account the meso-level and macro-level. Thus, this book is helpful in teaching business-related courses and classes focused on public policies, such as innovation policy and entrepreneurship policy. The volume contains valuable sections with self-assessment and research questions. However, it would be more useful if there were a glossary and more examples related to digital entrepreneurship.
A useful book that gives a macro and micro level overview, as well as reference to process. For me I would have liked to see a little more around practical implementation, as such if I recommend this to my students, it will likely be as a reference to dip in and out of, rather than as a full text to study.
Sage College Publishing
