You are here

Delays in shipping: Due to current delays in our warehouse shipping services, please expect longer than usual delivery times for any print book and journal orders. If you need access to content immediately, please consider ordering a digital product. We apologize for any inconvenience and thank you for your patience.

If you need further assistance please visit our Contact us page for further information. 

The Ethical Consumer

The Ethical Consumer

First Edition
Edited by:

May 2005 | 280 pages | SAGE Publications Ltd
`This book is not simply the best book on the remarkable phenomenon of today's ethical consumer. It is a gift of advice and insight, from the people that know best, to the cause of tomorrow. Many of the writers deserve the plaudits of being pioneers of a new consumer movement. These are the issues of our time' - Ed Mayo, Chief Executive of the UK's National Consumer Council (NCC)

Who are ethical consumers and why are they on the rise? Leading the way towards answering this question, The Ethical Consumer is an indispensable introduction to the subject. Exploring areas like boycotts and fair trade projects, it gathers together the diverse experiences of scholars, campaigners and business practitioners from the international community.

The chapters in this book explore:

- ethical consumer behaviours, motivation and narratives

- the social, political and theoretical contexts in which ethical consumers operate

- the responsibilities of businesses and the effectiveness of ethical consumer actions

Contributions are informed by a broad range of research methods, from case studies, focus groups to surveys and interviews.

The text is of interest to business related graduates, undergraduates and their tutors on courses relating to consumption. It will also be relevant to academics in other disciplines, as well as to politicians, producers, practitioners, campaigners and not least consumers.

Rob Harrison, Terry Newholm and Deirdre Shaw
Clive Barnett, Philip Cafaro and Terry Newholm
Philosophy and Ethical Consumption
Roger A Dickinson and Mary L Carsky
The Consumer as Economic Voter
Tim Lang and Yiannis Gabriel
A Brief History of Consumer Activism
Rob Harrison
Pressure Groups, Campaigns and Consumers
Hannah Berry and Morvern McEachern
Informing Ethical Consumers
Scott Clouder and Rob Harrison
The Effectiveness of Ethical Consumer Behaviour
Terry Newholm
Case Studying Ethical Consumers' Projects and Strategies
H[ac]el[gr]ene Cherrier
Using Existential-Phenomenological Interviewing to Explore Meanings of Consumption
Deirdre Shaw
Modelling Consumer Decision Making in Fair Trade
Marsha A Dickson
Identifying and Profiling Apparel Label Users
Barry Clavin and Alex Lewis
Focus Group on Consumers' Ethical Beliefs
Robert Worcester and Jenny Dawkins
Surveying Ethical and Environmental Attitudes
Carol A Adams and Ambika Zutshi
Corporate Disclosure and Auditing
Andrew Crane
Meeting the Ethical Gaze
Challenges for Orientating to the Ethical Market


This book provides an extremely succinct account of ethical consumer behavior. The book provides a broad overview of the area through the authors appropriate choice of chapters.

Professor Paul Hackett
Marketing Communication Dept, Emerson College
September 30, 2012

This is an essential guide for anyone wanting to understand the history of consumer ethics or attempting to apply contemporary theory in practice.

Mr Paul Matthews
Business Administration , B'ham College of Food, Tourism & Creative Studies
October 10, 2011

This is a useful book for those of our students interested in sustainable events who wish to understand the ethical consumer

Dr Stephen Henderson
UK Centre for Events Management, Leeds Metropolitan University
July 12, 2011

An excellent book that covers the issue of the ethical consumers - in the process to arrange purchase by LRC

Mr Maurizio Catulli
School of Business, Hertfordshire University
June 10, 2010

Sage College Publishing

You can purchase this book and request an instructor sample on our US College site:

Go To College Site

This title is also available on SAGE Knowledge, the ultimate social sciences online library. If your library doesn’t have access, ask your librarian to start a trial.