The PR Campaigns Worktext
- Maria Elles Scott - Emerson College, Boston MA, USA
By combining coverage of fundamental PR campaign concepts with the classic design of a workbook, The PR Campaigns Worktext by Maria Elles Scott walks students through building their own PR campaigns. Unlike other campaigns texts, this worktext presents concepts, applications, and examples in campaign building; Scott then ask students to complete worksheets with focused tasks so students have all the tools and direction to create and customize their specific campaign. This approach helps students think about their client’s needs, and guides students through building the campaign part by part. In combining the readings with prompts to complete worksheets, this book will serve as a student’s trusted resource as they take their first steps into the world of PR.
“It includes the worksheets to help the students think through the items for their clients/campaign. This book defines a public relations campaign, then explains how to conduct one from start to finish in plain English.”
“The worksheets are incredibly useful. They will help students apply what they are reading."
“I have not come across such a practical text for campaign creation that also includes the necessary academic components as well.
“This textbook covers the basics of campaign planning and provides worksheets for every step of the process.”
“It lays out the step by step process in a workbook fashion.”
“A hands-on guide for developing a communications campaign plan.”
“This is a practice-oriented text, great at guiding students to work through a campaign in easily-navigable worksheets.”
“It is distinct as it adds workable and practice-oriented exercises for students.”
“A campaign guidebook”
“A step-by-step manual”
“This book guides students to create a meaningful and effective PR campaign starts with planning and ends with a strategy that is well- executed, on brand, on time, on budget."
“This is the applied text you've been looking for. It makes group work fun and makes group members accountable to one another.”
“This text would be a welcome "step by step" guide for students in campaign planning.”
“That it is user-friendly and students would benefit from the workbook style.”
Sample Materials & Chapters
Chapter 2: Client Meeting Questions & Notes