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Understanding Ethnic Media

Understanding Ethnic Media
Producers, Consumers, and Societies

May 2010 | 336 pages | SAGE Publications, Inc

This is the first book to provide a comprehensive review and analysis of how media produced by ethnic communities, and for ethnic communities, affect identity and perceived lines of division between "us" and "others," as well as how the production and consumption of ethnic media affect the character of the larger media and societal landscapes.

Integrating key ethnic media studies with original research, this book makes a unique contribution by covering both consumers and producers of ethnic media, as well as the history of ethnic media, its role in ethnic communities, the effect of globalization, and the professional challenges faced by ethnic media journalists. A compelling discussion on the future of ethnic media concludes the book and points the way toward further research.

Key Features:

  • A fresh viewpoint: The book focuses on how and why ethnic and racial minorities produce and consume media for themselvesnot just how they are represented in or by the media.
  • An ecological approach: The authors explore the growth of ethnic media in different socio-political contexts and approach ethnic media from the vantage points of both the audience and the media organization.
  • An international focus: Provides readers with comparative examples from around the world.
  • A conceptual and practical focus: Conceptual content is relevant, timely, and connected to readers' lived experiences through real-world case studies.
  • A student-friendly presentation: In each chapter, introductory bullet points identify the main concepts and issues, key terms are defined, student projects are suggested, and discussion questions are provided.

1. What Are Ethnic Media?

Defining Ethnic Media

The Role of Geographic Context

The Roles of Ethnic Media

Globalization and the Ethnic Media

Social Changes That Make Studying Ethnic Media Necessary

Chapter-by-Chapter Book Overview

2. The Ethnic Media in History
Emigration, Immigration, and the Ethnic Media

Beginnings of the Ethnic Press in Europe

Ethnic Media in the United States

Ethnic Media in Canada

Ethnic Media in Mexico

Ethnic and Immigrant Media in Australia

How the Past Affects Present Ethnic Media Trends

3. Immigrants and Their Media
Why Immigration Matters

Context of Reception

Ethnic Media as Resources for Immigrants

4. Ethnic Minorities and Their Media
What Is an Ethnic Minority?

Ethnic Media's Roles in Ethnic Minority Communities

The Challenge for Ethnic Media to Remain Viable

5. Ethnic Media Audience Trends and What Lies Behind the Numbers
Ethnic Newspapers: The Importance of Circulation Audits

Ethnic Television and Radio: Trends and Politics Behind the Ratings

Trends in Print Media Circulation

The Audiences of Ethnic Television and Radio

6. Ethnic Media Organizations and Competition
Surviving Competition, Achieving Sustainability

Competing for Advertising Revenue

Challenges and Opportunities for Ethnic Print Media

The Internet as a Substitute for Ethnic Print Media

Competition in Ethnic Television and Radio

Ethnic Television, Ethnic Radio, and the Internet

Online-Only Ethnic Media

The 2008 Global Economic Crisis: Catalyst for Innovation or Demise?

Satellite Broadcasting Networks

7. Globalization and the Ethnic Media Organization
The Structure of Ethnic Media Organizations

What is Globalization?

Forces of Globalization

Six Types of Ethnic Media Organizations

Who Owns the Ethnic Media?

8. Policy and Ethnic Media Development
Governance and Ethnic Media

Policymaking in a Globalizing World

The Broader Policy Context of Ethnic Media Development

Media Policy Provisions and the Ethnic Media

Immigrant Versus Indigenous Ethnic Cmmunities

Public Service Broadcasting and Ethnic Media

Public Access to the Airwaves, Open Channels, and Restricted Service Licenses

Deregulation and the Internet

9. Ethnic Media as Local Media
Ethnic Media and the Communities They Serve

Geo-Ethnic Media and Civic Engagement

Geo-Ethnic Media and Community Health

Geo-Ethnic Media Challenges

10. Professional Challenges for Ethnic Media Journalists
The Ethnic Media Journalist in the 21st Century

Who Are the Ethnic Media Journalists, Editors, and Staff?

Journalists as Conduits to the Larger Community

Challenges Ethnic Media Producers, Editors and Reporters Face

Professionalization: Objectivity and Social Responsibility

When the Ethnic Community Turns Against Its Ethnic Media

Ethnic and Mainstream Media Collaborations: Experiments, Possibilities, Challenges

The Role of Professional Journalism Education in the Future of Ethnic Media

Conclusions: What Does the Future Hold for Ethnic Media?
How the Experts See the Future of Ethnic Media

Ethnic Media and Emerging Technologies: Opportunity or Risk?

The Future of Ethnic Media: The Consumers

The Future of Ethnic Media: The Producers

Gaps in the Research: What Do We Still Need to Know to Understand Ethnic Media?

Author Index
Subject Index
About the Authors

I live and work in South Korea. I would like to see more in the book about migrant workers in Asia and other parts of the world who form online communities that serve their needs for local news that affects their lives. The book's principal treatment of online media is as an extension of media that exist in print or broadcast.

Mr John Carpenter
Division of Media Studies, Ewha Woman's University
November 18, 2010

It is a well-written and researched book. It demonstrated the importance of ethnic media in the contemporary global landscape. My students love it.

Dr Tokunbo Ojo
Mass Communications , Carleton University
October 22, 2010

Excellent for using with international students on community media and social enterprise modules

Dr Joanne Garde-Hansen
Communications and Media Production, University of Gloucestershire
September 14, 2010

For instructors

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