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Understanding Ethnic Media
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Understanding Ethnic Media
Producers, Consumers, and Societies



May 2010 | 336 pages | SAGE Publications, Inc

This is the first book to provide a comprehensive review and analysis of how media produced by ethnic communities, and for ethnic communities, affect identity and perceived lines of division between "us" and "others," as well as how the production and consumption of ethnic media affect the character of the larger media and societal landscapes.

Integrating key ethnic media studies with original research, this book makes a unique contribution by covering both consumers and producers of ethnic media, as well as the history of ethnic media, its role in ethnic communities, the effect of globalization, and the professional challenges faced by ethnic media journalists. A compelling discussion on the future of ethnic media concludes the book and points the way toward further research.

Key Features:

  • A fresh viewpoint: The book focuses on how and why ethnic and racial minorities produce and consume media for themselvesnot just how they are represented in or by the media.
  • An ecological approach: The authors explore the growth of ethnic media in different socio-political contexts and approach ethnic media from the vantage points of both the audience and the media organization.
  • An international focus: Provides readers with comparative examples from around the world.
  • A conceptual and practical focus: Conceptual content is relevant, timely, and connected to readers' lived experiences through real-world case studies.
  • A student-friendly presentation: In each chapter, introductory bullet points identify the main concepts and issues, key terms are defined, student projects are suggested, and discussion questions are provided.

 
Preface
 
PART I: ETHNIC MEDIA IN CONTEXT
 
1. What Are Ethnic Media?
Introduction

 
Defining Ethnic Media

 
The Role of Geographic Context

 
The Roles of Ethnic Media

 
Globalization and the Ethnic Media

 
Social Changes That Make Studying Ethnic Media Necessary

 
Chapter-by-Chapter Book Overview

 
 
2. The Ethnic Media in History
Emigration, Immigration, and the Ethnic Media

 
Beginnings of the Ethnic Press in Europe

 
Ethnic Media in the United States

 
Ethnic Media in Canada

 
Ethnic Media in Mexico

 
Ethnic and Immigrant Media in Australia

 
How the Past Affects Present Ethnic Media Trends

 
 
PART II: THE CONSUMERS
 
3. Immigrants and Their Media
Why Immigration Matters

 
Context of Reception

 
Ethnic Media as Resources for Immigrants

 
 
4. Ethnic Minorities and Their Media
What Is an Ethnic Minority?

 
Ethnic Media's Roles in Ethnic Minority Communities

 
The Challenge for Ethnic Media to Remain Viable

 
 
PART III: THE PRODUCERS
 
5. Ethnic Media Audience Trends and What Lies Behind the Numbers
Ethnic Newspapers: The Importance of Circulation Audits

 
Ethnic Television and Radio: Trends and Politics Behind the Ratings

 
Trends in Print Media Circulation

 
The Audiences of Ethnic Television and Radio

 
 
6. Ethnic Media Organizations and Competition
Surviving Competition, Achieving Sustainability

 
Competing for Advertising Revenue

 
Challenges and Opportunities for Ethnic Print Media

 
The Internet as a Substitute for Ethnic Print Media

 
Competition in Ethnic Television and Radio

 
Ethnic Television, Ethnic Radio, and the Internet

 
Online-Only Ethnic Media

 
The 2008 Global Economic Crisis: Catalyst for Innovation or Demise?

 
Satellite Broadcasting Networks

 
 
7. Globalization and the Ethnic Media Organization
The Structure of Ethnic Media Organizations

 
What is Globalization?

 
Forces of Globalization

 
Six Types of Ethnic Media Organizations

 
Who Owns the Ethnic Media?

 
 
8. Policy and Ethnic Media Development
Governance and Ethnic Media

 
Policymaking in a Globalizing World

 
The Broader Policy Context of Ethnic Media Development

 
Media Policy Provisions and the Ethnic Media

 
Immigrant Versus Indigenous Ethnic Cmmunities

 
Public Service Broadcasting and Ethnic Media

 
Public Access to the Airwaves, Open Channels, and Restricted Service Licenses

 
Deregulation and the Internet

 
 
PART IV: ETHNIC MEDIA AS CIVIC COMMUNICATORS
 
9. Ethnic Media as Local Media
Ethnic Media and the Communities They Serve

 
Geo-Ethnic Media and Civic Engagement

 
Geo-Ethnic Media and Community Health

 
Geo-Ethnic Media Challenges

 
 
10. Professional Challenges for Ethnic Media Journalists
The Ethnic Media Journalist in the 21st Century

 
Who Are the Ethnic Media Journalists, Editors, and Staff?

 
Journalists as Conduits to the Larger Community

 
Challenges Ethnic Media Producers, Editors and Reporters Face

 
Professionalization: Objectivity and Social Responsibility

 
When the Ethnic Community Turns Against Its Ethnic Media

 
Ethnic and Mainstream Media Collaborations: Experiments, Possibilities, Challenges

 
The Role of Professional Journalism Education in the Future of Ethnic Media

 
 
PART V: THE FUTURE OF ETHNIC MEDIA
 
Conclusions: What Does the Future Hold for Ethnic Media?
How the Experts See the Future of Ethnic Media

 
Ethnic Media and Emerging Technologies: Opportunity or Risk?

 
The Future of Ethnic Media: The Consumers

 
The Future of Ethnic Media: The Producers

 
Gaps in the Research: What Do We Still Need to Know to Understand Ethnic Media?

 
 
References
 
Author Index
 
Subject Index
 
About the Authors

I live and work in South Korea. I would like to see more in the book about migrant workers in Asia and other parts of the world who form online communities that serve their needs for local news that affects their lives. The book's principal treatment of online media is as an extension of media that exist in print or broadcast.

Mr John Carpenter
Division of Media Studies, Ewha Woman's University
November 18, 2010

It is a well-written and researched book. It demonstrated the importance of ethnic media in the contemporary global landscape. My students love it.

Dr Tokunbo Ojo
Mass Communications , Carleton University
October 22, 2010

Excellent for using with international students on community media and social enterprise modules

Dr Joanne Garde-Hansen
Communications and Media Production, University of Gloucestershire
September 14, 2010
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