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Applied Cognitive Psychology
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Applied Cognitive Psychology
A Case Study Approach

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January 2026 | 448 pages | SAGE Publications Ltd
How does magic fool the senses? Why do people believe in conspiracy theories? And how do advertisements influence the decisions we make as consumers? 

Applied Cognitive Psychology
answers these questions and demonstrates how cognitive psychology theory and concepts learned in the classroom can be applied to everyday life. Covering core topics such as perception, memory, attention, problem-solving, language, and decision-making, each chapter bridges theory and practice by featuring engaging case studies that show how applied cognitive psychology has benefited domains such as education, healthcare, technology, business, and public policy. This is an essential resource for undergraduate students of cognitive psychology and its real-world applications.

Andrew Denovan is a Senior Lecturer in Psychology at Liverpool John Moores University.
Kenneth G. Drinkwater is a Senior Lecturer and researcher in the Department of Psychology at Manchester Metropolitan University.
Neil Dagnall is a Professor in Applied Cognitive Psychology at Manchester Metropolitan University.
 

Andrew Denovan, Kenneth G. Drinkwater, and Neil Dagnall
Introducing Applied Cognitive Psychology
Dara Mojtahedi and Emma Smillie
Memory: Why Do Some Witnesses Misremember What the Suspect Looked Like?
Alex Escolà-Gascón
Perception: How Does Magic Trick Us? Orthodox and Heterodox Approaches
Theofilos Gkinopoulos and Neil Dagnall
Thinking and Cognitive Biases: Why Do People Believe in Conspiracy Theories?
Jennifer Roche, Ayesha Kamal Butt, and Abhijeet Patra
Language: Does Bilingualism Affect Stammering?
Lorraine Crawley
Problem-Solving: Can Training Improve Problem-Solving?
Andrew Parker and Adam Parkin
Decision Making: How Do Consumers Form Judgements and Make Choices?
Kenneth G. Drinkwater and Neil Dagnall
Attention: What Are the Essential Features and How Can We Measure It?
Andrew Denovan and Neil Dagnall
Emotion and Cognition: How Do They Impact our Appraisal and Memory of Events?
R. Stephen Walsh
Consciousness: Do Zombies Think?
Neil Dagnall, Andrew Denovan, and Kenneth G. Drinkwater
Reasoning: How Does Pseudoscience Influence People?
Neil Dagnall, Andrew Denovan, and Kenneth G. Drinkwater
Psychometric Testing: What Is the Purpose of Assessment?
Neil Dagnall, Andrew Denovan, and Kenneth G. Drinkwater
Applied Cognitive Psychology in the Real World: Case Studies
Key features

Selling Points

  • Real-world relevance: Case studies connect theory to everyday life.
  • Comprehensive content: Covers all core cognitive psychology topics.
  • Student-friendly: Key terms and definitions, summaries, and further reading suggestions in every chapter enhance learning.

Pedagogy:

  • Opening chapter Introductions provide an overview of the chapter content.
  • Case studies in every chapter bridge theory and practice by connecting cognitive psychology to real-world examples.
  • Chapter Conclusions review the main learnings of the chapter.
  • End-of-chapter Key Terms provide clear definitions to promote understanding and retention of important concepts.
  • End-of-chapter Further Reading sections provide annotated suggestions to extend student learning.

Sample Materials & Chapters

Proof Intro & Chapter 10


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