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Q Methodology

Q Methodology

Second Edition

June 2013 | 120 pages | SAGE Publications, Inc
Direct, well-organized, and easy to follow, Q Methodology, Second Edition, by Bruce McKeown and Dan B. Thomas, reviews the philosophical foundations of subjective communicability (concourse theory), operant subjectivity, and quantum-theoretical aspects of Q as relevant to the social and behavioral sciences. The authors discuss data-gathering techniques (communication concourses, Q samples, and Q sorting), statistical techniques (correlation and factor analysis and the important calculation of factor scores), and strategies for conducting small person-sample research along Q methodological lines.

About the Authors
Series Editor's Introduction
Chapter 1. Methodological Principles
Chapter 2. Communication Concourses, Q Samples, and Conditions of Instruction
Chapter 3. Person Samples and the Single Case
Chapter 4. Statistical Analysis
Chapter 5. A Concluding Subjective-Science Postscript
Author Index
Subject Index
Key features

New to this Edition

  • Extensive referencing of new and recent scholarship conducted by Q methodologists across a variety of disciplines brings the book completely up to date.
  • New research illustrations of the principles and techniques of Q methodology have been added.
  • The authors have increased their emphasis on the interpretation of Q factor results.
  • Coverage of the statistical bases of correlation, factor analysis, judgmental rotation, and factor scoring is illustrated by new research.
  • A new systematic and detailed exposition of the differences between the assumptions of Q methodology and R methodology is illustrated with research examples.
  • The statistics used to analyze Q data are given greater definition, and new research examples illustrate their application.
  • Theoretical (or “hand”) rotation is presented with a new illustration (reactions to talk show host Rush Limbaugh).

Key Features

  • The authors explain Q methodology primarily along the lines of the method’s originator, William Stephenson, and those pursuing Q research aligned with Stephenson’s approach.
  • Stephenson’s initial statement published in 1935 is described in the Preface, and various aspects of the technique and methodological presuppositions discussed in the text are linked to the 1935 Stephenson statement, thereby demonstrating the continuity of Q methodology.
  • A concluding chapter outlines the primary differences (the logic of science of Q) between Q methodology and R methodology.
  • Research illustrations of the principles and techniques of Q methodology show the applications of Q to a wide variety of disciplines.

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