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Corporate Communication

Corporate Communication
A Guide to Theory and Practice

Fifth Edition
  • Joep Cornelissen - Rotterdam School of Management, Erasmus University, Netherlands
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April 2017 | 336 pages | SAGE Publications Ltd
Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. 

With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, this Fifth Edition is updated to include more material on social media, employee communication, leadership communication, and anti-corporate activism.

The Fifth Edition of Corporate Communication is supported by a Companion Website and includes full text SAGE journal articles, web links for each chapter, author-selected videos relevant to the key themes and hot topics, case study notes, PowerPoint slides, and more!

Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations, or business communications programs, as well as practitioners in the field.

Available with Perusall—an eBook that makes it easier to prepare for class
Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.

PART 1 - Introduction
Chapter 1: Defining Corporate Communication
Chapter 2: Corporate Communication in Contemporary Organizations
Chapter 3: Corporate Communication in a Changing Media Environment
PART 2 - Conceptual Foundations
Chapter 4: Stakeholder Management and Communication
Chapter 5: Corporate Identity, Branding and Corporate Reputation
PART 3 - Corporate Communication In Practice
Chapter 6: Communication Strategy
Chapter 7: Research and Measurement
PART 4 - Specialist Areas in Corporate Communication
Chapter 8: Media Relations
Chapter 9: Employee Communication
Chapter 10: Issues Management
Chapter 11: Crisis Communication
PART 5 - New Developments In Corporate Communication
Chapter 12: Leadership and Change Communication
Chapter 13: Corporate Social Responsibility (CSR) and Community Relations


Click for online resources

Instructor Resources

  • Case study notes
  • PowerPoint slides
  • Additional case studies  

Student Resources

  • Videos
  • Online Readings
  • Weblinks
  • Flashcards
Corporate Communication - Blog
For further information from the author Joep Cornelissen, visit his blog about Corporate Communication here.

"The most impressive aspect of the Fifth Edition of Corporate Communication is Cornelissen’s ability to achieve both integration and breadth. What you find is a consistency that unites the broad range of topics that comprise corporate communication. An informative and enjoyable read."

Professor W. Timothy Coombs
Texas A&M University, USA

"This book is a treasure...The Fifth Edition aptly meets the demands of the contemporary era with its updated sections on social media and stronger emphasis on the global nature of corporate communication."

Leena Louhiala-Salminen
Senior Fellow, Aalto University School of Business, Finland

Cornelissen’s Corporate Communication is filled with definitions that are easy to digest, making the books' different chapters adequate to introduce key concepts to undergraduate business students, or reinforce graduates’ knowledge... a leading text in the field that will furthermore, be a valuable resource in any practitioners bookshelf into the future

Bradley J. Wilson
Los Andes University, Colombia
Key features
  • Updated and enhanced social media coverage
  • Up-to-date content about the shift from broadcasting to “crowd-casting” and “co-creation”
  • Enhanced pedagogy – main case studies, case examples, and reflective questions

Sample Materials & Chapters

Chapter 5: Corporate Identity, Branding and Corporate Reputation

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