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Discovering Public Relations - Vantage Learning Platform
An Introduction to Creative and Strategic Practices

Second Edition


January 2024 | SAGE Publications, Inc
About Discovering Public Relations: An Introduction to Creative and Strategic Practices, Second Edition

Discovering Public Relations, Second Edition introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace.

About Discovering Public Relations - Vantage Learning Platform, Second Edition

An intuitive learning platform you (and your students) will actually love.


Discovering Public Relations: An Introduction to Creative and Strategic Practices, Second Edition is offered in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. For a personalized demo, please contact your Sage representative.

Watch this 90-second video and see how it works:


                              

Search Reference: Vantage Digital Option and Course tools done right

 
Part I: Foundations
 
Chapter 1: An Introduction to Public Relations
 
Chapter 2: Historical Contexts and Today’s Practices
 
Chapter 3: Ethics and The Law
 
Chapter 4: Diversity, Equity, Inclusion, And Belonging
 
Chapter 5: Research and Evidence-Based Practices
 
Chapter 6: Branding
 
Chapter 7: Writing for Public Relations
 
Part II: Applications
 
Chapter 8: Strategic Campaigns
 
Chapter 9: Audiences and Relationship Management
 
Chapter 10: Creative Content
 
Chapter 11: Crisis Communication
 
Chapter 12: Management and Business Acumen
 
Chapter 13: Measurement and Evaluation
 
Chapter 14: Careers
 
Chapter 15: Specializations
 
Part III: Summary
 
Chapter 16: The Future

Supplements

Instructor Resource Site
For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative.

LMS cartridge included with this title for use in Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle

The LMS cartridge makes it easy to import this title’s instructor resources into your learning management system (LMS). These resources include:
  • Test banks
  • Editable chapter-specific PowerPoint® slides
  • Lecture notes
  • All tables and figures from the textbook
Don’t use an LMS platform?

You can still access the online resources for this title via the password-protected Instructor Resource Site.

"This is the smoothest student onboarding process I have ever experienced. Everything is syncing and the students were able to figure things out with almost no help from me."

Echo Leaver
Instructor, Salisbury University

"With Vantage, I set up my course in under 10 minutes, which is unheard of...I love Vantage!"

Karin Machluf
Instructor, Penn State Scranton

"Extremely valuable! Interactive, engaging and simple to use."

Alyssa Salazar
Student, University of North Texas

"It really helps you wrap your head around what you're learning and come to a complete understanding of the course material."

Aubrey Akins
Student, St. Bonaventure University

"Student performance after implementing Vantage is incredible...this is a really tangible way to see that."

Karen Deeming
Instructor, Merced College

"I think that Vantage [is] an ideal system that will promote engagement of students."

Linda Trautman
Instructor, Ohio University

"I am really excited to have tools that help motivate students to actually do the reading..."

Emily Hopkins
Instructor, University of Scranton

"...Really going to deepen students' understanding and...boost their comprehension."

Daniel Okamura
Instructor, University of Nevada, Las Vegas

"I have used every other major digital platform that exists, and I can say that Vantage has no equal."

William Parent
Instructor, San Jacinto College

"My learners really enjoyed the SAGE Vantage experience. Many of them said it forced them to read, which aided in their comprehension…The feedback I received is that they all really enjoyed the interactive nature of the program, as well as the [number] of activities..."

Daniel Amoruso
Instructor, Boise State University
Key features
FAVORITE SAGE VANTAGE FEATURES

Features Instructors Love


Features Students Love




Enables Easy, 3-Step Course Creation. Our simple interface enables you to create your course in minutes so you can focus on content. Just enter your course information, select your assignments and grading preferences, and review your settings.

Drives Student Engagement. An evidence-based learning design integrates text content with frequent multimedia activities and learning assessments to facilitate better student preparation, engagement, and learning retention.
  • A student dashboard offers easy access to text content and visually tracks progress on assignments and assessments.
  • Study tools, including flashcards and note-taking, highlighting, and definition look-up capabilities, give students all they need for class preparation and course success.
  • Assignable Knowledge Checks (with helpful hints) provide formative assessments after each major section of text content to reinforce retention of key concepts.
  • Critical Thinking Checks and Chapter Quizzes provide summative assessments at the end of each chapter to measure progress and long-term retention.
  • Assignable multimedia activities with assessment—including video, data, and reading activities—build critical thinking and data literacy while consistently engaging students in an interactive application of text content. Focused feedback on correct and incorrect answers eliminates any guesswork in the learning journey.
Ensures Student Accountability. Auto-graded assignments feed your gradebook while instructor reports complement your ability to track student activity, assignment completion, and learning objective mastery. These real-time analytics provide quick insights into individual and class performance for tailoring course instruction to help you address the needs of struggling students.

Delivers First-day-of-class Access and Flexibility. With our 2-week grace period access, all students can use Vantage on the very first day of class. The flexibility to use Vantage on mobile, desktop, or tablet devices means your dynamic Vantage content will consistently be available to learners any time they need it.

Offers Best-in-class Technical Support and Training. Our personalized support for instructors, students, and LMS administrators facilitates an easy transition to Vantage and the quality service you’ve come to expect from Sage.
  • Customizable Learning Management System (LMS) Integration. Our approach to integration empowers you to drive students to the content you want them to see in your LMS immediately following Single Sign On (SSO). In addition, automatic grade sync and full gradebook integration options can bolster timesaving, streamlined access to all your course content.
  • Dedicated Technical Support. We are proud to offer robust technical assistance from our team of Sage educational technology experts based in New York. Instructors and students can access extended weekday and weekend support via phone, email, and online communication.
  • Live and Self-Service Training. Synchronous training sessions are available to every Vantage adopter and complement our full suite of self-service “how-to” tools. Guided walk-throughs of basic and advanced Vantage features and live Q & A discussions empower you to personalize your course design and determine how Vantage can best support your teaching goals.
KEY FEATURES OF DISCOVERING PUBLIC RELATIONS, SECOND EDITION

New to this Edition:
  • New chapter on Crisis Communication.
  • Each end-of-chapter case study is new, reflecting timely topics and cases such as Rihanna and Fenty Beauty, Stranger Things' projection on the Empire State Building, and Dove's Detox Your Feed initiative.
  • New and updated Game Changers feature interviews with some of the leading voices in the profession, showcasing individuals who are essentially changing the game in their respective areas of public relations.
  • Insights into artificial intelligence are highlighted and expanded throughout all chapters.
  • Chapter 4 on Diversity and Inclusion has been revamped with important insights into how equity and belonging reflect current industry trends and practices, along with new coverage of opportunities, language, and accessibility as areas for improvement in the PR field related to DEI.
  • New and updated examples include discussion of AI insights related to ethical and legal considerations in PR, Formula One racing, Taylor Swift, data protection and privacy initiatives, companies facing greenwashing allegations, the Kentucky Derby, the Barbie movie, and more.
Key Features:
  • The text is aligned with guidelines put forth by the Commission on Public Relations Education (CPRE).
  • Chapter-opening learning objectives identify what students should be able to accomplish upon completing the reading.
  • Infographics convey information to students in a visually appealing way that makes learning easier.
  • Game Changer feature spotlights professionals in different areas of public relations who share their wisdom with the future generation of public relations scholars.
  • Building Your Brand exercises help students apply their skills from the chapter to build their own personal brand as a rising PR professional.
  • Building Your Portfolio activities allow students to apply what they have learned in the chapter to produce work that can be added to their digital or physical portfolio to show their future employers.
  • Summaries, key terms, and discussion questions at the conclusion of chapters allow students to review content to reinforce learning.
  • End-of-chapter APR Exam sections show how chapter content aligns with the Accreditation in Public Relations (APR) exam.

Sage College Publishing

You can purchase this book and request an instructor sample on our US College site:

Go To College Site