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Entrepreneurship Vantage Shipped Access Card
The Practice and Mindset

Second Edition
Additional resources:

January 2020 | SAGE Publications, Inc
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Karin Machluf, Instructor, Penn State Scranton

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Entrepreneurship: The Practice and Mindset, Second Edition – Vantage Digital Option
delivers trusted SAGE textbook content on SAGE vantage, an intuitive digital platform that offers auto-graded assignments and interactive multimedia tools, all carefully designed to ignite student engagement and drive critical thinking. Built with you and your students in mind, it offers easy course set-up and enables students to better prepare for class. With evidence-based instructional design at the core, SAGE vantage creates more time for engaged learning and empowered teaching, keeping the classroom where it belongs—in your hands. 

Easy to access across mobile, desktop, and tablet devices, SAGE vantage enables students to engage with the material you choose, learn by applying knowledge, and soar with confidence by performing better in your course. 


Pedagogical Scaffolding
Builds on core concepts, moving students from basic understanding to mastery.

Confidence Builder
Offers frequent knowledge checks, applied-learning multimedia tools, and chapter tests with focused feedback to assure students know key concepts.

eReading Experience
Makes it easy for students to study wherever they are—students can take notes, highlight content, look up definitions, and more!

Time-saving Flexibility
Feeds auto-graded assignments to your gradebook, with real-time insight into student and class performance.

Quality Content
Written by expert authors and teachers, content is not sacrificed for technical features. 

Honest Value
Affordable access to easy-to-use, quality learning tools students will appreciate.

About Entrepreneurship: The Practice and Mindset, Second Edition 

Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions to get feedback, experiment, and move ideas forward. They will walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teaches them crucial life skills.  


Instructor Resource Site
Instructors: SAGE coursepacks is included FREE with this text. For a brief demo, contact your sales representative today. 

SAGE coursepacks for instructors makes it easy to import our quality content into your school’s learning management system (LMS)*. Intuitive and simple to use, it allows you to

Say NO to…
  • required access codes
  • learning a new system

Say YES to…

  • using only the content you want and need
  • high-quality assessment and multimedia exercises

*For use in: Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle

With SAGE coursepacks, you get: 
  • quality textbook content delivered directly into your LMS
  • an intuitive, simple format that makes it easy to integrate the material into your course with minimal effort;
  • assessment tools that foster review, practice, and critical thinking, including:
    • diagnostic chapter pre tests and post tests that identify opportunities for improvement, track student progress, and ensure mastery of key learning objectives
    • test banks built on AACSB standards, the book’s learning objectives, and Bloom’s Taxonomy provide a diverse range of test items. Each chapter includes 100 test questions to give instructors options for assessing students
    • activity and quiz options that allow you to choose only the assignments and tests you want 
    • instructions on how to use and integrate the comprehensive assessments and resources provided
  • assignable SAGE Premium Video (available via the SAGE vantage platform, linked through SAGE coursepacks) that is tied to learning objectives, and curated and produced exclusively for this text to bring concepts to life, featuring: 
    • Corresponding multimedia assessment options that automatically feed to your gradebook
    • Comprehensive, downloadable, easy-to-use Media Guide in the Coursepack for every video resource, listing the chapter to which the video content is tied, matching learning objective(s), a helpful description of the video content, and assessment questions 
    • Entrepreneur Challenge, Entrepreneurship in Action, and Make the Pitch video activities with assignable assessment questions, complete assignable chapter knowledge check quizzes, and take a comprehensive chapter test, bring the subject matter to life in a way a traditional print text cannot 
  • chapter-specific discussion questions to help launch engaging classroom interaction while reinforcing important content;
  • lively and stimulating Entrepreneurial Exercises written by Heidi Neck that help students develop the discovery, thinking, reasoning, and implementation skills necessary to thrive in highly uncertain environments;
  • Mindset Vitamins are brief, fun, daily activities that can help you practice developing your entrepreneurial mindset every day;
  • suggested projects, experiential exercises, and activities help students apply the concepts they learn to see how the work in various contexts, providing new perspectives;
  • editable, chapter-specific PowerPoint® slides that offer flexibility when creating multimedia lectures so you don’t have to start from scratch;
  • sample course syllabi with suggested models for structuring your course that give you options to customize your course to your exact needs;
  • lecture notes that summarize key concepts on a chapter-by-chapter basis to help you with preparation for lectures and class discussions;
  • teaching notes for the cases that include sample answers to case questions, as well as summaries and analyses;
  • sample answers to questions in the text that provide an essential reference;
  • sample pitch decks that provide suggested models to help students in developing pitch decks of their own; and
  • all tables and figures from the textbook. 
Key features
  • 3-step course setup is so fast you can complete it in minutes!
  • Control over assignments, content selection, due dates, and grading empowers you to teach your way.
  • Quality content authored by the experts you trust.
  • eReading experience makes it easy to learn and study by presenting content in easy-to-digest segments featuring note-taking, highlighting, definition look-up, and more.
  • LMS integration provides single sign-on with streamlined grading capabilities and course management tools.
  • Auto-graded assignments include:
    • formative knowledge checks for each major section of the text that quickly reinforce what students have read and ensure they stay on track; 
    • dynamic, hands-on multimedia activities that tie real world examples and motivate students to read, prepare for class;
    • summative chapter tests that reinforce important themes; and
    • helpful hints and feedback (provided with all assignments) that offer context and explain why an answer is correct or incorrect, allowing students to study more effectively.
  • Compelling polling questions bring concepts to life and drive meaningful comprehension and classroom discussion.
  • Short-answer questions provide application and reflection opportunities connected to key concepts.
  • Instructor reports track student activity and provide analytics so you can adapt instruction as needed.
  • A student dashboard offers easy access to grades, so students know exactly where they stand in your course and where they might improve.
  • Honest value gives students access to quality content and learning tools at a price they will appreciate. 

NEW & KEY FEATURES of Entrepreneurship: The Practice and Mindset, Second Edition 

New To This Edition:

  • A new chapter on Developing Your Customers helps students gain a deeper understanding of customers. 
  • 15 new case studies and 16 new Entrepreneurship in Action profiles highlight a diverse range of entrepreneurs and starts ups. 
  • 16 new Mindshift Activities provide students with even more opportunities to practice developing their entrepreneurial mindset and skillset.  
  • New expanded coverage of prototyping, incubators, accelerators, building teams, and marketing trends. 
  • Streamlined table of contents allows students to begin exploring new opportunities earlier in the text.  
  • Updated research, statistics, and examples throughout.  

Key Features:

  • 2 Mindshift Activities per chapter challenge students to take action outside the classroom and do entrepreneurship.  
  • Instructors are provided with detailed, imaginative experiential learning activities.  
  • A chapter on Learning From Failure helps students anticipate setbacks, develop grit, and understand the value of experimentation and iteration. 
  • Coverage of contemporary topics such as design thinking, business model canvas, bootstrapping, and crowdfunding are covered in depth, exposing your students to the latest developments in the field.   
  • The text concludes with Creating Your Pitch Deck, delivering a template to help students create a unique and memorable way to present their business idea to investors.
  • VentureBlocks Simulation can be packaged with the book to help students practice entrepreneurial processes. Created by Heidi Neck and Anton Yakushin, the simulation has students complete missions to practice interviewing customers, identifying new opportunities, and reflecting on what they learn.

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ISBN: 9781071807446