How to Do Media and Cultural Studies
The Second Edition of this student favorite takes readers step-by-step through the theories, processes and methods of each stage of research, from how to create a research question, design the project and write it up. It enables students to have a clear sense of how their own work relates to broader scholarship and inspires understanding of why studying the media matters.
Now 20% bigger, new features include:
- Brand new chapters on the how and why of researching media and culture
- All new case studies spotlighting the international media landscape
- Online readings showing you how methods get used in real research
- Essential new material on ethnography, digital content analysis, online surveys and researching blogs
Perfect for students of all range, How to Do Media and Cultural Studies continues to provide the clearest and most accessible guide to media and cultural studies students embarking on their own research.
Extensive, well-structured, and eloquently written, the second edition of Jane Stokes' How to Do Media and Cultural Studies is an indispensable introduction to the theories, practices, and methods of media and cultural analysis. Students wanting to attain an understanding of how to present their work and how they might come to know and do media and cultural studies must read this book.
John Armitage
Professor of Media, Northumbria University
This no nonsense, up-to-the-moment text cuts-to the-chase about how to conduct a research study. Jane Stokes effortlessly and expertly takes the reader by the hand and walks them through the principles, methods and practices of executing 'good' media and cultural studies. If any book can relieve anxieties about actually doing research this is it. Accessible, informed, incredibly useful.
Professor Simon Cottle
School of Journalism, Media and Cultural Studies, Cardiff University
This is the best book available for students facing up to the challenge of writing a dissertation about media and communication. Jane Stokes introduces a wide range of methods for researching audiences, industries and texts, and guides the student through detailed discussion of well-chosen case studies and examples.
Graham Meikle
University of Stirling
One of the subjects I teach addresses Cultural Industries, a field in which I found this book to be an important asset.
Ok text, but too basic for a graduate level course. I will consider adopting it for my new BA level course in cultural analysis.
This introduction is both comprehensive and carefully updated. It helps to orient students in contemporary anthropology as well as in media studies to orient in the immense output of literature in this field in the last decades.
Stokes' work is the prescribed text for our students in their Advanced Research Project at the honours (4th year) level. Here they conduct their own quantitative or qualitative research from selecting a topic of interest to them, to formalising their year long study in a portfolio which includes the theoretical framework and data analysis. Stokes allows our students a firm footing in their approach to the investigation of Media Studies and its varied elements, offering them an easy to understand background into which their own research may be organised. This book is a good choice for students at the honours level.
Absolutely essential to anyone doing cultural and media studies, and ideal for my post-graduate students. Recommended for the following courses: COM4809 (mini-dissertation) and COM4802: Media Research Methodology.
Jane Stokes offers a comprehensive look at quantitative and qualitative methods. This second edition of How to Do Media and Cultural Studies provides an inclusive overview of the methodological perspectives used by media scholars. This book is a great introduction for students at both graduate and undergraduate levels. It is one of the best books that is available for the readers who want to understand phases of research and design projects.
A good outline for undergrads on practical media and journalism courses who need to enhance their academic writing skills
A useful addition to any library, this text presents a clear and accessible account of the process of doing media research. The book will prove to be a very handy resource for undergraduate and postgraduate students preparing to engage with media research from a cultural studies perspective.
A very useful work for a multiple pathway degree programme. Topics are addressed in an accessible style with helpful guidance towards and through other academic studies.
