You are here

Expedited access to textbooks and digital content

Instructors: Due to the COVID-19 pandemic and in support of your transition to online learning, requests for complimentary review copies of our textbooks will be fulfilled through our eBooks partner, VitalSource. By providing you with a digital review copy of the requested textbook(s), we can ensure you have expedited access to our content. If you require special assistance, please contact us at (800) 818-7243 ext. 6140 or at

Hybrid Ethnography

Hybrid Ethnography
Online, Offline, and In Between

July 2020 | 216 pages | SAGE Publications, Inc

Today's research landscape requires an updated set of analytical skills to tell the story of how people interact with and make meaning from contemporary culture. Hybrid Ethnography: Online, Offline, and In Between provides researchers with concrete and theory-based processes to combine online and offline research methods to tell the story of how and why people are interacting with expressive culture. This book provides a roadmap for combining online and in-person ethnographic research in an explicit manner to support the reality of much contemporary fieldwork. In the tradition of the Qualitative Research Methods series, this concise book serves graduate students and faculty learning ethnography and field methods, as well as those designing, conducting, and writing up their own dissertations and research studies. From choosing the pursue a hybrid ethnographic strategy to collecting data to analyzing and sharing results, author Liz Przybylski covers all aspects of conducting a hybrid ethnography study.

Chapter 1: Introduction to Hybrid Ethnography

Hybrid Ethnography: Theoretical and Practical Shifts

What You Need to Begin

Chapter 2: Ethics
IRBs, Ethics Boards, and Research Design

Personal and Professional Ethics

Concerns for Partially-Online Field Sites


Chapter 3: Grounding: Research Reflexivity and Connectivity
Researcher and Field

Coordinating Hybrid Fieldwork: Pre-Field Research Design

Navigating the Online Portion of your Field Site

Chapter 4: Collecting and Organizing Your Data

Field Log

Participation and Documentation in the Hybrid Field

Online Interactions in the Hybrid Field

Data Collection and Management


Writing Up After Participant Observation

Data Organization Tools

Chapter 5: Participation, Observation, and Interpretation
Language and Participant Observation

Making Sense of Hypertext and Multimedia Texts

Mapping the Relationships that Make Your Scene

Expectations for Hybrid Collaboration

Chapter 6: Photography and Recordings in the Hybrid Field
Documentation in the Hybrid Field

Recording Strategies

Dialogic Photography, Videography, and Audio Recording

Documentation of Media by Other Participants

Ethics of Documentation in the Hybrid Field

Chapter 7: Interviews and Surveys
Choosing a Medium

Ethics for Hybrid Research Surveys and Interviews

Preparing Interviews and Surveys

Logistical Concerns

Conducting Surveys

Interviews and Surveys Together in a Research Context

Conducting Interviews

After the Interview

Chapter 8: Hybrid Fieldwork Analysis
Analyzing Information from Fieldwork

Integrating Information and Specific to Expressive Culture


Analysis: A Fieldwork Example

Chapter 9: Sharing Research Results
Publication and Participant Privacy

Deciding How and What to Share



Other Formats for Sharing

Chapter 10: Conclusion: Remaining Nimble in the Changing Field
Changes in Tools

A Note about Consistency

Theorizing Change

Key features
  • This innovative text provides theoretical justifications and practical roadmap for combining online and offline ethnographic methods.
  • Covers the entire research process from initiating your project to collecting data, to analysis and sharing your results.
  • A chapter on ethics provides information on Institutional Review Boards and research practicalities as well as exercises around positionality and a framework for ethics as addressed in each further chapter.
  • Writing exercises provide students with a thoughtful way to engage with the text.
  • Extensive references to primary sources provide readers with a rich background on various applications and theories behind the recommendations in the text.

Preview this book

Select a Purchasing Option

ISBN: 9781544320328