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Hybrid Ethnography
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Hybrid Ethnography
Online, Offline, and In Between



July 2020 | 216 pages | SAGE Publications, Inc

Today's research landscape requires an updated set of analytical skills to tell the story of how people interact with and make meaning from contemporary culture. Hybrid Ethnography: Online, Offline, and In Between provides researchers with concrete and theory-based processes to combine online and offline research methods to tell the story of how and why people are interacting with expressive culture. This book provides a roadmap for combining online and in-person ethnographic research in an explicit manner to support the reality of much contemporary fieldwork. In the tradition of the Qualitative Research Methods series, this concise book serves graduate students and faculty learning ethnography and field methods, as well as those designing, conducting, and writing up their own dissertations and research studies. From choosing the pursue a hybrid ethnographic strategy to collecting data to analyzing and sharing results, author Liz Przybylski covers all aspects of conducting a hybrid ethnography study.




 
Chapter 1: Introduction to Hybrid Ethnography
Overview

 
Hybrid Ethnography: Theoretical and Practical Shifts

 
What You Need to Begin

 
 
Chapter 2: Ethics
IRBs, Ethics Boards, and Research Design

 
Personal and Professional Ethics

 
Concerns for Partially-Online Field Sites

 
Positionality

 
 
Chapter 3: Grounding: Research Reflexivity and Connectivity
Researcher and Field

 
Coordinating Hybrid Fieldwork: Pre-Field Research Design

 
Navigating the Online Portion of your Field Site

 
 
Chapter 4: Collecting and Organizing Your Data
Context

 
Field Log

 
Participation and Documentation in the Hybrid Field

 
Online Interactions in the Hybrid Field

 
Data Collection and Management

 
Notetaking

 
Writing Up After Participant Observation

 
Data Organization Tools

 
 
Chapter 5: Participation, Observation, and Interpretation
Language and Participant Observation

 
Making Sense of Hypertext and Multimedia Texts

 
Mapping the Relationships that Make Your Scene

 
Expectations for Hybrid Collaboration

 
 
Chapter 6: Photography and Recordings in the Hybrid Field
Documentation in the Hybrid Field

 
Recording Strategies

 
Dialogic Photography, Videography, and Audio Recording

 
Documentation of Media by Other Participants

 
Ethics of Documentation in the Hybrid Field

 
 
Chapter 7: Interviews and Surveys
Choosing a Medium

 
Ethics for Hybrid Research Surveys and Interviews

 
Preparing Interviews and Surveys

 
Logistical Concerns

 
Conducting Surveys

 
Interviews and Surveys Together in a Research Context

 
Conducting Interviews

 
After the Interview

 
 
Chapter 8: Hybrid Fieldwork Analysis
Analyzing Information from Fieldwork

 
Integrating Information and Specific to Expressive Culture

 
Dialogue

 
Analysis: A Fieldwork Example

 
 
Chapter 9: Sharing Research Results
Publication and Participant Privacy

 
Deciding How and What to Share

 
Writing

 
Media

 
Other Formats for Sharing

 
 
Chapter 10: Conclusion: Remaining Nimble in the Changing Field
Changes in Tools

 
A Note about Consistency

 
Theorizing Change

 
Key features
  • This innovative text provides theoretical justifications and practical roadmap for combining online and offline ethnographic methods.
  • Covers the entire research process from initiating your project to collecting data, to analysis and sharing your results.
  • A chapter on ethics provides information on Institutional Review Boards and research practicalities as well as exercises around positionality and a framework for ethics as addressed in each further chapter.
  • Writing exercises provide students with a thoughtful way to engage with the text.
  • Extensive references to primary sources provide readers with a rich background on various applications and theories behind the recommendations in the text.

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ISBN: 9781544320328
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