Introduction to Research Methods- Vantage Learning Platform

A Hands-On Approach

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• This new edition is available as a digital option through SAGE Vantage, an intuitive digital platform that offers auto-graded assignments and interactive multimedia tools—including video—all designed to enable students to better prepare for class.
• A new chapter on Big Data offers a window into the possibilities of what social scientists are accomplishing in the world of machine learning and the endless possibilities of data visualization. It familiarizes students with current and future opportunities in social and behavioral science.
• A completely revised chapter on qualitative designs and data collection illustrates how qualitative designs fit within scientific research methods by emphasizing similarities and identifying differences.
• Updated research examples and visuals reflect current studies in a variety of interdisciplinary fields.
• APA Style 7th Edition is used throughout the book so students see and practice the latest citation styles.

• A conversational and jargon-free writing style brings the relevance of research to life.
• Research in Action features illustrate real, annotated research examples, giving students the skills to read and interpret research they may encounter in their everyday lives.
• Research Workshop features offer step-by-step help on practical topics that extend beyond the chapter to provide hands-on tips for students conducting their own research.
• Ethical Considerations within each chapter address different aspects of research to emphasize ethics as an integral part of the research conversation.
• Chapter pedagogy includes summaries, key terms, photos, and “Taking It a Step Further” questions to extend understanding and application of text concepts.