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Legends in Consumer Behavior: Jacob Jacoby
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Legends in Consumer Behavior: Jacob Jacoby

Eight Volume Set
Edited by:
  • Jagdish N. Sheth - Ph.D., Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University, USA


October 2015 | 3 024 pages | SAGE Publications Pvt. Ltd

The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior over the past several decades. It reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work.

The series comprises various sets, each focusing on the multiple ways in which a legend has contributed to the field. This third set in the series, consisting of eight volumes, is a tribute to Jacob Jacoby, one of the most prolific contemporary consumer behavior and marketing scholars.

Jacob (Jack) Jacoby has been the Merchants Council Professor of Consumer Behavior and Retail Management at the Stern School of Business, New York University, since 1981. Prior to that, he received his Ph.D. in Social Psychology from Michigan State University in 1966. After serving as a Lieutenant in the US Air Force (1965–1968), he directed the Consumer Psychology program within the Department of Psychological Sciences at Purdue University (1968–1981). He is Past President of the Association for Consumer Research (1975) and the Society of Consumer Psychology (1973–1974), and a Fellow of the American Psychological Association, the American Psychological Society, the Association for Consumer Research, the Society for Social Psychology, the Society for Consumer Psychology, and the Society for Psychology and Law.

Jacoby’s scholarly output includes more than 165 chapters and articles, 10 books and monographs, and hundreds of talks at professional conferences, universities, and before industry audiences. He served on a number of editorial boards, including the Journal of Marketing Research, the Journal of Consumer Research, Computers in Human Behavior, and the Trademark Reporter.

The series is edited by Jagdish N. Shethwho is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, USA. He is Past President of the Association for Consumer Research (ACR), as well as Division 23 (Consumer Psychology) of the American Psychological Association. He is also a Fellow of the American Psychological Association (APA). Professor Sheth is the coauthor of the Howard–Sheth Theory of Buyer Behavior, a classic in consumer behavior published in 1969.


This set includes:

Volume 1: Helping Define the Field and Expand Its Horizons

Editor: Jerry C. Olson

Volume 2: The Early Years: Attitudes, Brand Loyalty, and Perceived Risk
Editor: Leon B. Kaplan

Volume 3: The Early Years: Information Overload and Quality Perception
Editor: George J. Szybillo

Volume 4: The Fourth P: Advertising and Personal Selling
Editor: Wayne D. Hoyer

Volume 5: Pre-Decision Information Accessing and Behavioral Process Technology (BPT)
Editor: James J. Jaccard

Volume 6: Legal Considerations Applying toConsumer Decision Making and Purchase Behavior – Part 1
Editor: Maureen Morrin

Volume 7: Legal Considerations Applying to Consumer Decision Making and Purchase Behavior – Part 2
Editor: Gita V. Johar

Volume 8: Methods and Measures: Selected Papers
Editor: Alfred Kuss

 
 
VOLUME 1: HELPING DEFINE THE FIELD AND EXPAND ITS HORIZONS
 
Appendix of Sources
 
Legends in Consumer Behavior
 
Legends in Consumer Behavior: Jacob Jacoby
Jerry C. Olson
Volume Introduction: Helping Define The Field And Expand Its Horizons
Commentary on the Contents of this Volume  
 
I: BROAD WORKS THAT HELPED DEFINE, FOCUS AND EXPAND THE FIELD- PRESIDENTIAL ADDRESSES, ANNUAL REVIEW OF PSYCHOLOGY CHAPTERS, HANDBOOK AND ENCYCLOPEDIA CHAPTERS
Consumer Psychology as a Social Psychological Sphere of Action  
Consumer Research: Telling it like it is  
Consumer Research: A State of the Art Review  
Consumer Psychology: An Octennium  
Consumer Behavior: A Quadrennium Gita V. Johar and Maureen Morrin
Consumer and industrial psychology: Prospects for theory corroboration and mutual contribution.  
Consumer Psychology Wayne Hoyer and Arthur Brief
Consumer Psychology Maureen Morrin
Consumer Psychology Wayne D. Hoyer
 
II: MORE FOCUSED WORKS THAT HELPED DEFINE AND EXPAND THE FIELD
Time and Consumer Behavior: An interdisciplinary overview George J. Szybillo and C.A.K. Berning
What about disposition? C.A.K. Berning and T.F. Dietvorst
Personality and consumer behavior: How NOT to find relationships.  
History and objectives underlying the formation of ACR's Professional Affairs Committee.  
Ethical issues in consumer research: Remarks of Jacob Jacoby  
Ethics, morality and the dark side of ACR: Implications for our future  
Ethics: A Portrait of the Consumer Research Community  
Stimulus-Organism-Response Reconsidered: An evolutionary step in modeling (consumer) behavior  
 
Perspectives of Other Scholars
Jack Jacoby’s Emotional Side Gerald Zaltman
Jack Jacoby – Friend & Scholar Rick Jacobs
Some Thoughts about Jack Jacoby Glenn L. Christensen
 
Jerry Olson interviews Jacob Jacoby
Interview of Jacob Jacoby Jerry C. Olson
 
VOLUME 2: THE EARLY YEARS ATTITUDES, BRAND LOYALTY AND PERCEIVED RISK
 
Appendix of Sources
 
Legends in Consumer Behavior
 
Legends in Consumer Behavior: Jacob Jacoby
Leon B. Kaplan
Volume Introduction: The Early Years— Attitudes, Brand Loyalty And Perceived Risk
Commentary on the Contents of this Volume  
Training Consumer Researchers  
Training consumer psychologists: The Purdue University program.  
The Roles, Values and Training of a Consultant  
a. Serving Two Masters: Perspectives on Consulting  
b. The Vices and Virtues of Consulting: Responding to a Fairy Tale  
 
Attitudes and Consumer Behavior
Exploring the Potential of Negative Sources: An Application of Heider’s Balance Model  
Dissonance resolution by grade school consumers David B. Kyner and Robert W. Chestnut
Linking brand and retailer images: Do the potential risk outweigh the potential benefits? David Mazursky
 
Brand Loyalty
A model of multi-brand loyalty  
A construct validation study of brand loyalty. Jerry C. Olson
Brand loyalty: A conceptual definition.  
Brand loyalty vs. Repeat Purchasing Behavior. David B. Kyner
A brand loyalty concept: Comments on a comment.  
Brand Loyalty: Measurement and Management Robert W. Chestnut
I Trends in brand loyalty measurement: A historical perspective Robert W. Chestnut
II A comprehensive review of operational definitions of brand loyalty Robert W. Chestnut
III A manager’s guide to conceptual definitions, theory and construct validation Robert W. Chestnut
 
Perceived Risk
The components of perceived risk Leon B. Kaplan
Components of perceived risk in product purchase: A cross-validation Leon B. Kaplan and George J. Szybillo
Risk enhancement and risk reduction strategies for handling perceived risk Barbara J. Deering
Some perspectives on risk acceptance  
 
Perspectives of Other Scholars
Our Debate on Consulting: A Retrospective Morris Holbrook
Ode of Concession, Contrition, and Conciliation Morris Holbrook
Jack Jacoby: Mentor Meera Buck
A Doctoral Student’s Recollections Steven Hollander
 
Leon B. Kaplan interviews Jacob Jacoby
Interview of Jacob Jacoby Leon B. Kaplan
 
VOLUME 3: THE EARLY YEARS: INFORMATION OVERLOAD AND QUALITY PERCEPTION
 
Appendix of Sources
 
Legends in Consumer Behavior
 
Legends in Consumer Behavior: Jacob Jacoby
George J. Szybillo
Volume Introduction: The Early Years: Information Overload And Quality Perception
 
Commentary on the Contents of this Volume
 
I: QUALITY PERCEPTION
Price, brand name, and product composition characteristics as determinants of perceived quality J.C. Olson, R.A. Haddock
Price intervals and individual price limits as determinants of product evaluation and selection B.J. Deering
Cue utilization in the quality perception process J.C. Olson
The relative effects of price, store image, and intrinsic product differences on product quality evaluation G.J. Szybillo
Intrinsic versus Extrinsic cues as determinants of perceived product quality G.J. Szybillo
Consumer response to price: An attitudinal, information-processing perspective. J.C. Olson
The impact of linking brand and retailer images on perceptions of quality. D. Mazursky
 
II: INFORMATION OVERLOAD
Time spent acquiring product information as a function of information load and organization. C.A. Kohn and D.E. Speller
Brand choice behavior as a function of information load D.E. Speller and C.A. Kohn
Consumer reaction to information displays: Packaging and advertising.  
Brand choice behavior as a function of information load: Replication and extension D.E. Speller and C.A.K. Berning
Constructive criticism and programmatic research: Reply to Russo. D.E. Speller and C.A.K. Berning
Information load and decision quality: Some contested issues  
Perspectives on information overload  
 
III: ASSORTED OTHER ITEMS FROM THE ERA
Interpersonal perceptual accuracy as a function of dogmatism  
Personality and Innovation Proneness  
Multiple-Indicant Approach for Studying New Product Adopters  
Novelty, Recency, and Scarcity as Predictors of Perceived Newness E.W. Hart Jr.
Opinion leadership and innovativeness: Overlap and validity.  
The effect of "alternative relationships" and "relative resources" on consumer decisions between mother and child. B.J. Deering
Ruminations of a consumer psychologist on the emerging energy crisis.  
The sources, meaning and validity of consumer complaint behavior: A psychological analysis. J.J. Jaccard
Behavioral science perspectives on conveying nutrition information to consumers. J.C. Olson, G.J. Szybillo and E.W. Hart Jr.
Managing consumer reaction to the emerging financial services revolution.  
 
Perspectives of Other Scholars
Jack Jacoby: A Man for All Seasons Durairaj Maheswaran
A Consumer Psychologist before Consumer Psychology was Sexy Curtis Haugtvedt
An Undergraduate’s Perspective Jeff Galak
 
George J. Szybillo Interviews Jacob Jacoby
Interview of Jacob Jacoby George J. Szybillo
 
VOLUME 4: THE FOURTH P: ADVERTISING AND PERSONAL SELLING
 
Appendix of Sources
 
Legends in Consumer Behavior
 
Legends in Consumer Behavior: Jacob Jacoby
Wayne D. Hoyer
Volume Introduction: The Fourth P- Advertising And Personal Selling,
Commentary on the Contents of this Volume  
 
I: ADVERTISING EFFECTS
Th e Zeigarnik Effect in Advertising James T. Heimbach
Recall of crazy, mixed-up TV commercials. SW Hollander
Effects of different levels of integration on advertising preference and intention to purchase. GJ Szybillo
Effects of integrated advertising on perceived corporate hiring policy. GJ Szybillo and J. Busato
 
II: THE COMPREHENSION-MISCOMPREHENSION OF ADVERTISING AND OTHER MASS MEDIA COMMUNICATIONS
Viewer Miscomprehension of Televised Communication: A Brief Report of Findings. WD Hoyer and DA Sheluga
Viewer miscomprehension of televised communication: Selected findings. WD Hoyer
On the miscomprehension of televised communication: A rejoinder. WD Hoyer
To read, view or listen? A cross-media comparison of comprehension. WD Hoyer and MR Zimmer
Sources of miscomprehension in television advertising. WD Hoyer and RK Srivastava
Miscomprehension of Public Affairs Programming WD Hoyer
Viewer miscomprehension of the 1980 Presidential Debate: A Research Note T. Troutman and T. Whittler
The Comprehension and Miscomprehension of Print Communications: Conceptual foundations Wayne D. Hoyer
The Comprehension/Miscomprehension of Print Communications: Methodology Wayne D. Hoyer
The Comprehension/Miscomprehension of Print Communication: Selected Findings Wayne D. Hoyer
 
III. MISLEADING, DECEPTIVE, REMEDIAL AND CORRECTIVE ADVERTISING
The FDA approach to defining misleading advertising CB Small
Reply to a Comment on “Defi ning Misleading Advertising” and “Deception in Advertising”  
Correcting corrective advertising. M.C. Nelson and W.D. Hoyer
Reply to Mizerski's criticisms to ‘4As Pioneering Study of TV Miscomprehension’. M.C. Nelson and W.D. Hoyer
Corrective advertising and affirmative disclosure statements: Their potential for confusing and misleading the consumer M.C. Nelson and W.D. Hoyer
A Model for the Development, Evaluation, and Implementation of Remedial Advertising Statements W.D. Hoyer and M.C. Nelson
Misleading research on the subject of misleading advertising: The Wilkes et al. investigation of Pharmaceutical Advertising in Leading Medical Journals  
Consumer Research in FTC versus Kraft (1991): A case of Heads we win, Tails you lose? GJ Szybillo
 
IV: PERSONAL SELLING
You're twenty years behind your market. F. Jacoby
The psychology of persuasion. F. Jacoby
The application of assertiveness training to the consumer-salesperson interaction RJ Kulich, JP Curran, and MJ Mariotto
Some social psychological perspectives on closing.  
Perspectives of Other Scholars  
“Always Fly First Class” and Other Lessons Jack Taught Me Michael R. Solomon
Jack Jacoby: Intrepid, Inspiring, Influential David Glen Mick
 
Wayne D. Hoyer Interviews Jacob Jacoby
Interview of Jacob Jacoby Wayne D. Hoyer
 
VOLUME 5: PRE-DECISION INFORMATION ACCESSING AND BEHAVIORAL PROCESS TECHNOLOGY (BPT)
 
Appendix of Sources
 
Legends in Consumer Behavior
 
Legends in Consumer Behavior: Jacob Jacoby
James J. Jaccard
Volume Introduction: Pre-Decision Information Accessing And Behavioral Process Technology
Behavioral Process Technology (BPT): Origins And Evolution  
Information acquisition behavior in brand choice situations. G.J. Szybillo and J. Busato-Schach
Perspectives on a consumer information processing research program  
Pre-purchase information acquisition: Description of a process methodology, research paradigm, and pilot investigation RW Chestnut, KC Weigl and W. Fisher
Consumer use and comprehension of nutrition information. RW Chestnut and W. Silberman
A behavioral process approach to information acquisition in nondurable purchasing. RW Chestnut and W. Fisher
The emerging behavioral process technology in consumer decision-making research.  
Patterns of information acquisition in new product purchases. C.A.K. Berning
Consumer information processing: Emerging theory and findings. RW Chestnut
Behavioral Process Research: Applications to Business and Public Policy RW Chestnut
Patterns of processing in consumer information acquisition JR Bettman
New directions in behavioral process research: Implications for social psychology J.J. Jaccard, A. Kuss, T. Troutman, and D. Mazursky
Psychometric characteristics of behavioral process data: Preliminary findings on validity and reliability RW Chestnut, WD Hoyer, DA Sheluga, and MJ Donahue
Intra- and Inter-individual consistency in information acquisition: A cross-cultural examination WD Hoyer, H. Raffee, M. Hefner, RW and Chestnut
The impact of interpersonal attraction on salesperson effectiveness RW Chestnut
Three-dimensional information acquisition: An application to contraceptive decision making WD Hoyer
The selection of a contraceptive method as a joint decision of married couples. MR Zimmer
Preference, search and choice: An integrative approach. DA Sheluga and JJ Jaccard
Do comparative claims encourage comparison shopping? The impact of comparative claims on consumers' acquisition of product information. DA Sheluga
Product comprehension: The case of permanent vs. term life insurance. RW Chestnut
Encoding and retention in an information acquisition and choice task. WD Hoyer and JJ Jaccard
Forming impressions of merchandise and service quality D. Mazursky
Exploring the development of store image D. Mazursky
Tracing the impact of item-by-item information accessing on uncertainty reduction JJ Jaccard, I. Currim, A. Kuss, A. Ansari and T. Troutman
A varying parameter averaging model of on-line brand evaluations G. Johar and K. Jedidi
Mapping attitude formation as a function of information input: Online processing models of attitude formation M. Morrin, J. Jaccard, Z. Gurhan, A. Kuss. And D. Maheswaran
Effectiveness of security analyst information accessing strategies; A computer interactive assessment A. Kuss, D. Mazursky, and T. Troutman
When feedback is ignored: The disutility of outcome feedback D. Mazursky, T. Troutman and A. Kuss
Experience and expertise in complex decision making T. Troutman, A. Kuss, and D. Mazursky
Taking stock of stockbrokers: Exploring momentum versus contrarian investor strategies and profiles. M. Morrin, G. Johar, X. He, A. Kuss, and D. Mazursky
Training novice investors to become more expert: The role of information accessing strategy. M. Morrin, G. Johar, Z. Gürhan, A. Kuss, and M. Mazursky
 
Perspectives of Other Scholars
The Impact of Jacob Jacoby’s Work on Research on the Conceptual, Methodological, and Substantive Components of Consumer Information Processing David Brinberg
The Information Display Board: A Foundational Innovation in Consumer Information Processing Paul M. Herr
 
James J. Jaccard Interviews Jacob Jacoby
Interview of Jacob Jacoby James J. Jaccard
 
VOLUME 6: LEGAL CONSIDERATIONS APPLYING TO CONSUMER DECISION MAKING AND PURCHASE BEHAVIOR PART 1VOLUME 6: LEGAL CONSIDERATIONS APPLYING TO CONSUMER DECISION MAKING AND PURCHASE BEHAVIOR PART 1
 
Appendix of Sources
 
Legends in Consumer Behavior
 
Legends in Consumer Behavior: Jacob Jacoby
Maureen (Mimi) Morrin
Volume Introduction: Legal Factors Applying To Consumer Decision Making and Purchase Behavior: Part 1,
Commentary on the Contents of this Volume  
Beyond brand equity: Marketing warfare in the ‘90s.  
Survey and field experimental evidence.  
Disclaimers in trademark infringement litigation: More trouble than they are worth? R.L. Raskopf
Why disclaimers fail. G.J. Szybillo
“Not manufactured or authorized by...” Recent federal cases involving trademark disclaimers M. Morrin
Non-probability designs for litigation surveys A.H. Handlin
Trademark dilution: Empirical measures for an elusive concept. M. Morrin
Considering the who, what, when, where and how of measuring dilution.  
Survey evidence in deceptive advertising cases under the Lanham Act: An historical review of comments from the bench A.H. Handlin and A. Simonson
Is it Rational to Assume Consumer Rationality? Some consumer psychological perspectives on Rational Choice Theory  
 
Perspectives of Other Scholars
Jack Jacoby’s Contributions to Survey Science and the Evolution of Trademark Law Jerre B. Swann
Venturing into New Areas, by Aradhna Krishna  
Jack Jacoby – Master Teacher, Glenn Christensen
 
Maureen Morrin Interviews Jacob Jacoby
Maureen Morri
Interview of Jacob Jacoby
 
VOLUME 7: LEGAL CONSIDERATIONS APPLYING TO CONSUMER DECISION MAKING AND PURCHASE BEHAVIOR PART 2
 
Appendix of Sources
 
Legends in Consumer Behavior
 
Legends in Consumer Behavior: Jacob Jacoby
Gita V. Johar
Volume Introduction: Legal Factors Applying To Consumer Decision Making And Purchase Behavior: Part 2,
Commentary on the Contents of this Volume  
The psychological foundations of trademark law: Secondary meaning, genericism, fame, confusion and dilution  
A critique of Rappeport’s “Litigation Surveys – Social ‘Science’ as Evidence.”  
Sense and nonsense in measuring sponsorship confusion.  
Continuing Commercial Impression: Applications and Measurement G. Mark
Keyword-Based Advertising: Filling in Factual Voids (GEICO v. Google). M. Sableman
Are closed-ended questions leading questions?  
Patent Infringement: Proving customer demand .. or a lack thereof.  
When judicial opinions are minefields of misinformation: Antecedents, consequences and remedies.  
 
Perspectives of Other Scholars
Jack Jacoby, “Leading the Way” C. Samuel Craig
A Tribute to Professor Jack Jacoby Naresh Malhotra
 
Gita V. Johar interviews Jacob Jacoby
Interview of Jacob Jacoby Gita V. Johar
 
VOLUME 8: METHODS AND MEASURES: SELECTED PAPERS
 
Appendix of Sources
Jagdish N. Sheth
Legends in Consumer Behavior
Jagdish N. Sheth
Legends in Consumer Behavior: Jacob Jacoby
Alfred Kuss
Volume Introduction: Methods And Measures: Selected Papers,
Commentary on the Contents of this Volume  
 
Experimentation
Experimental design and the selection of controls in trademark and deceptive advertising surveys.  
 
Laboratory experiments: Faulty and necessary—A Comment on Arndt’s Paper in JCP, 1, 1977/1
 
Validity
What If Opinion Leaders Didn’t Know More? A Question of Nomological Validity Wayne D. Hoyer
 
Reliability
Improving manuscript evaluation procedures. D.D. Bowen, and R. Perloff
A note on the reliability of content analysis. M.R. Zimmer and W.D. Hoyer
Examiner reliability in polygraph chart analysis: Identification of physiological responses. Edel, E.C.
 
Scaling
Three-point Likert scales are good enough. M.S. Matell
Is there an optimal number of alternatives for Likert scale items? Study I: Reliability and validity. M.S. Matell
Is there an optimal number of alternatives for Likert scale items? Effects of testing time and scale properties. M.S. Matell
Instructions and Formats for collecting rank order data: An Empirical Examination D.A. Sheluga and B.N. Major
Whether to agree-disagree or disagree-agree: The effects of anchor order on item response. D.A. Sheluga and B.N. Major
Questionnaire Research on Questionnaire Construction: Th e Type and Positioning of Response Blanks Brenda N. Major and David A. Sheluga
 
Measurement
Multiple-indicant approach for studying new product adopters.  
Operationally defining the consumer innovator. C.A. Kohn
Probing the locus of causation in the miscomprehension of remedial advertising statements. M. Nelson, W. D. Hoyer, and H.G. Gueutal
Political polling and the lost letter technique. D. Aranoff
How to interpret your scores on the Managerial Philosophies scale. James R. Terborg
 
Perspectives of Other Scholars
The Jack Experience David Mazursky
Using a Dynamic Approach in Consumer Research Günter Silberer, Susanne Roth and Gunnar Mau
The Information Display Board: A Milestone in Process Tracing Torsten Tomczak and Wibke Heidig
 
Alfred Kuss interviews Jacob Jacoby
Interview of Jacob Jacoby Alfred Kuss
Key features

The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior over the past several decades. It reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work.

The series comprises various sets, each focusing on the multiple ways in which a legend has contributed to the field. This third set in the series, consisting of eight volumes, is a tribute to Jacob Jacoby, one of the most prolific contemporary consumer behavior and marketing scholars.

Jacob (Jack) Jacoby has been the Merchants Council Professor of Consumer Behavior and Retail Management at the Stern School of Business, New York University, since 1981. Prior to that, he received his Ph.D. in Social Psychology from Michigan State University in 1966. After serving as a Lieutenant in the US Air Force (1965–1968), he directed the Consumer Psychology program within the Department of Psychological Sciences at Purdue University (1968–1981). He is Past President of the Association for Consumer Research (1975) and the Society of Consumer Psychology (1973–1974), and a Fellow of the American Psychological Association, the American Psychological Society, the Association for Consumer Research, the Society for Social Psychology, the Society for Consumer Psychology, and the Society for Psychology and Law.

Jacoby’s scholarly output includes more than 165 chapters and articles, 10 books and monographs, and hundreds of talks at professional conferences, universities, and before industry audiences. He served on a number of editorial boards, including the Journal of Marketing Research, the Journal of Consumer Research, Computers in Human Behavior, and the Trademark Reporter.

The series is edited by Jagdish N. Sheth, who is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, USA. He is Past President of the Association for Consumer Research (ACR), as well as Division 23 (Consumer Psychology) of the American Psychological Association. He is also a Fellow of the American Psychological Association (APA). Professor Sheth is the coauthor of the Howard–Sheth Theory of Buyer Behavior, a classic in consumer behavior published in 1969.


This set includes:

Volume 1: Helping Define the Field and Expand Its Horizons

Editor: Jerry C. Olson

Volume 2: The Early Years: Attitudes, Brand Loyalty, and Perceived Risk
Editor: Leon B. Kaplan

Volume 3: The Early Years: Information Overload and Quality Perception
Editor: George J. Szybillo

Volume 4: The Fourth P: Advertising and Personal Selling
Editor: Wayne D. Hoyer

Volume 5: Pre-Decision Information Accessing and Behavioral Process Technology (BPT)
Editor: James J. Jaccard

Volume 6: Legal Considerations Applying toConsumer Decision Making and Purchase Behavior – Part 1
Editor: Maureen Morrin

Volume 7: Legal Considerations Applying to Consumer Decision Making and Purchase Behavior – Part 2
Editor: Gita V. Johar

Volume 8: Methods and Measures: Selected Papers
Editor: Alfred Kuss


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