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Teaching Campaign Planning: Three Tips that Drive Action

Regina Luttrell   Luke Capizzo


Authors of Public Relations Campaigns: An Integrated Approach, Regina Luttrell and Luke Capizzo, discuss current best practices for building strong public relations campaigns that harness the power of converged media through sound research, objectives, and plan cohesiveness. With the streamlined approach of the ROSTIR Model, it's easy to teach students how to execute well-informed, strategic PR campaigns.