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Marketing Communications Industry
Entrepreneurial Case Studies

First Edition


September 2008 | 212 pages | SAGE Publications Pvt. Ltd
Marketing Communications Industry: Entrepreneurial Case Studies explores the innovative management practices adopted by some enterprising individuals that fostered creation and growth of new business formations without any support from large corporate houses. These new businesses were both competitive and based on application of ethical and innovative management tools. The book is a collation of analytical case studies about these new and emerging class of entrepreneurs and enterprises from diverse fields such as marketing research, public relations and event management, to name a few. The authors lay down both the theoretical and practical aspects of the desired management practices.

This book will be of interest to professionals involved in communication and entrepreneurship management, and branding, PR consultants, corporates, entrepreneurs and readers of business history. It is a must read for students and faculties of management schools.

 
Foreword Atul Tandan
 
I: INTRODUTION
 
Review and Findings
 
II: CASE STUDIES
 
Strategy and Design: Elephant Design
 
Wonderful Years: Genesis Public Relations
 
The World of Internet and Mobile Phone Unplugged: Hungama.com
 
A New Beginning in Market Research: Ugam Solutions
 
Venturing a Pioneering Way: MelCole Public Relations
 
It's Showtime Folks: Showtime Events (India) Pvt. Ltd
 
Communications for a New Age: Vyas Giannetti Creative
 
A Turning Point in Public Relations: Hanmer & Partners
 
A New Paradigm in Marketing Research: GFK Mode Pvt. Ltd
 
Index

Marketing Communications Industry: Entreprenuerial Case Studies explores the innovative management practises adopted by enterprising individuals that fostered creation and growth of new businesses without support from large corporate houses. It is a collation of case studies of enterprises from different fields.

The Financial Express

By highlighting the innovative management practices adopted by some enterprising individuals, this book impresses upon the fact that it is possible to create business entities without the help of large corporate houses. This book is a collation of analytical case studies about the new and emerging class of entrepreneurs and enterprises from diverse fields such as marketing research, public relations and event management, to name a few. The authors lay down both the theoretical and practical aspects of the desired management practices. It is a must read for students and faculties of management schools.

The Times of India

This book explores the innovative management practices adopted by some enterprising individuals that fostered growth of new business formations.

Deccan Herald

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ISBN: 9788178298689
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